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subject:"Strategisches Management"
~source:"econis"
~type_genre:"Book section"
~type_genre:"Company information"
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Search: subject_exact:"Marketingkonzeption"
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Strategisches Management
Marketing management
2,213
Marketingmanagement
2,213
Deutschland
297
Germany
297
Theorie
241
Theory
241
Beziehungsmarketing
231
Relationship marketing
231
Brand management
180
Markenführung
180
Consumer behaviour
176
Konsumentenverhalten
176
Internet marketing
157
Online-Marketing
157
USA
145
United States
145
Marketing
144
Social Web
120
Social web
120
International marketing
97
Internationales Marketing
97
KMU
93
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93
Innovation
81
Strategic management
74
Target group
74
Zielgruppe
74
Public relations
58
Öffentlichkeitsarbeit
58
Advertising
57
E-commerce
57
Electronic Commerce
57
Werbung
57
Marketing theory
56
Marketingtheorie
56
Market research
54
Marktforschung
54
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51
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74
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72
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65
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57
Sammelwerk
57
Bibliografie enthalten
48
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43
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37
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Pfeffermann, Nicole
3
Ergenzinger, Rudolf
2
Krulis-Randa, Jan S.
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Turnbull, Peter W.
2
Valla, Jean-Paul
2
Abell, Derek F.
1
Atristain Suarez, Connie
1
Baasch, Stefanie
1
Ballantyne, Ronnie
1
Barbu, Andreea Mihaela
1
Beckmann, Klaus J.
1
Bendig, Tim
1
Berry, William L.
1
Bondarenko, V. A.
1
Borahima, Bahrun
1
Brugger, Bernhard
1
Burns, David J.
1
Cavusgil, S. Tamer
1
Cooper, Marjorie J.
1
Das, Tushar K.
1
Di Virgilio, Francesca
1
Doherty, Anne Marie
1
Eickhoff, Matthias
1
Ferguson, Sherry Devereaux
1
Fifield, Paul
1
Filser, Marc
1
Gamper, Daniel
1
Garofano, Antonella
1
Gaul, Wolfgang
1
Hadiwidjojo, Djumilah
1
Hallén, Lars
1
Harris, Lloyd C.
1
Hengl, Michael
1
Hill, Terry J.
1
Holland, Heinrich
1
Hunecke, Marcel
1
Hynes, Niki
1
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1
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Scenarios in marketing : from vision to decision
3
Strategies and communications for innovations : an integrative management view for companies and networks
3
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
3
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
2
Marketing strategy organization and implementation
2
Marketing strategy processes and tools
2
Using influencer marketing as a digital business strategy
2
Behavioral perspectives on strategic alliances
1
Cases on consumer-centric marketing management
1
Competitive drivers for improving future business performance
1
Conceptual richness and methodological diversity in entrepreneurship research
1
Contemporary issues in business and financial management in Eastern Europe
1
Creating Economic Stability Amid Global Uncertainty : Post-Pandemic Recovery in Mexico's Emerging Economy
1
Customer-driven strategy
1
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
EMU : dé uitdaging ; vierentwintigste Vlaams wetenschappelijk economisch congres ; Gent, 17 en 18 maart 2000
1
Effective strategies for communicating insights in business
1
Effectiveness, efficiency and accountability in philanthropy : what lessons can be learned from the corporate world? ; International Foundation Management Symposium 2005
1
Environmental, social, and governance perspectives on economic development in Asia ; part B
1
Erfolgreiches Management
1
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
1
European business in the global network
1
Executing strategy for business results
1
Fallstudien zur Unternehmensführung
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Fundamentals of marketing research ; Vol. 1
1
Future-focused strategic marketing
1
Global perspectives on contemporary marketing education
1
Handbook of Asian management
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
Human resource management and digitalization
1
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
1
International marketing ; Vol. V
1
Keeping strategy on track
1
Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
1
Marketing mix decisions : new perspectives and practices
1
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
1
Michael Porter ; Vol. 4
1
Mittelstand und Betriebswirtschaft : Beiträge aus Wissenschaft und Praxis
1
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ECONIS (ZBW)
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Use of influencers in different sectors of the economy
Mittal, Shikha
- In:
Using influencer marketing as a digital business strategy
,
(pp. 37-57)
.
2024
Persistent link: https://www.econbiz.de/10014462318
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2
How influencers can leverage performance in business
Rosário, Albérico Travassos
- In:
Using influencer marketing as a digital business strategy
,
(pp. 58-88)
.
2024
Persistent link: https://www.econbiz.de/10014462321
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3
Leveraging strategic planning to navigate volatile environments
Murillo, Enrique
;
Atristain Suarez, Connie
- In:
Creating Economic Stability Amid Global Uncertainty : …
,
(pp. 189-217)
.
2023
Persistent link: https://www.econbiz.de/10014448324
Saved in:
4
Innovation orientation, marketing capability, dynamic capability, and performance
Borahima, Bahrun
;
Noermijati, Noermijati
;
Hadiwidjojo, …
-
2022
Persistent link: https://www.econbiz.de/10013197628
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5
Effective communication approaches for decision analytics : an exploration of strategies
Reboulet, Amanda
;
Jackson, Ross A.
- In:
Effective strategies for communicating insights in business
,
(pp. 13-31)
.
2021
Persistent link: https://www.econbiz.de/10012601400
Saved in:
6
Marketing-mix metamorphosis and new trusted business practices
Rodrigues, Dário de Oliveira
- In:
Competitive drivers for improving future business …
,
(pp. 46-66)
.
2021
Persistent link: https://www.econbiz.de/10012533240
Saved in:
7
Window to new research approaches : how using Simon's scissors cuts perplexity in strategy theory, research, and practice
Nagy, Gábor
;
Megehee, Carol M.
;
Woodside, Arch G.
- In:
New insights on trust in business-to-business …
,
(pp. 121-157)
.
2019
Persistent link: https://www.econbiz.de/10012405632
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8
Organizational improvisation, market orientation, and performance implications in varying industry conditions
Martin, Kelly D.
;
Johnson, Jean L.
;
Saini, Amit
- In:
Future-focused strategic marketing
,
(pp. 199-242)
.
2019
Persistent link: https://www.econbiz.de/10012165348
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9
Social media strategy within organizational communication : major open issues and challenges
Di Virgilio, Francesca
;
Valderrama Santomé, Mónica
; …
- In:
Human resource management and digitalization
,
(pp. 207-227)
.
2019
Persistent link: https://www.econbiz.de/10011955441
Saved in:
10
Justifying companies' marketing models for a winning business strategy
Bondarenko, V. A.
;
Pisareva, E. V.
- In:
Contemporary issues in business and financial …
,
(pp. 41-48)
.
2018
Persistent link: https://www.econbiz.de/10011972393
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