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subject:"Success factor"
~isPartOf:"Journal of service management"
~subject:"Social web"
~subject:"Vertrauen"
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Search: subject_exact:"Beziehungsmarketing"
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Success factor
Social web
Vertrauen
Beziehungsmarketing
106
Relationship marketing
106
Consumer behaviour
55
Konsumentenverhalten
55
Customer satisfaction
40
Kundenzufriedenheit
40
Dienstleistungsqualität
37
Service quality
37
Customer integration
26
Kundenintegration
26
Services
15
Social Web
15
Betriebliche Wertschöpfung
14
Dienstleistung
14
Value creation
14
Customer experience
13
Dienstleistungssektor
13
Service industry
13
Brand management
12
Customer value
12
Kundenwert
12
Markenführung
12
Brand
8
Brand image
8
Dienstleistungsmarketing
8
Markenimage
8
Services marketing
8
Co-creation
7
Confidence
7
Markenartikel
7
Social relations
7
Soziale Beziehungen
7
Customer loyalty
6
Customer service
6
Dienstleistungsmanagement
6
Einzelhandel
6
Emotion
6
Innovation
6
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Article
20
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English
20
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Hammerschmidt, Maik
2
Kunz, Werner
2
Meyer, Anton
2
Weiger, Welf Hermann
2
Bartsch, Silke
1
Benoit, Sabine
1
Bilstein, Nicola
1
Bouquiaux, Lucille
1
Breazeale, Michael
1
Calder, Bobby J.
1
Cao, Huanhuan
1
Cooper, Danielle
1
El-Manstrly, Dahlia
1
Fan, Xiucheng
1
Giertz, Johann N.
1
Hamari, Juho
1
Hammedi, Wafa
1
Hazée, Simon
1
Heere, Bob
1
Heskett, James L.
1
Hogreve, Jens
1
Hollebeek, Linda D.
1
Jahn, Benedikt
1
Jakic, Ana
1
Jiang, Jinhu
1
Kandampully, Jay
1
Kull, Marina
1
Li, Hao
1
Liao, Xiuwu
1
Lock, Daniel
1
Loureiro, Sandra Maria Correia
1
Malthouse, Edward C.
1
Martins, Carla Sofia
1
Maslowska, Ewa
1
Miranda, Francisco J.
1
Mozafari, Nika
1
Obal, Michael
1
Oh, Lih-bin
1
Patrício, Lia
1
Ravazzani, Silvia
1
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Journal of service management
Journal of business research : JBR
122
Journal of retailing and consumer services
112
Industrial marketing management : the international journal for industrial and high-tech firms
70
Journal of strategic marketing
40
International journal of internet marketing and advertising : IJIMA
39
The journal of product & brand management
37
The journal of business & industrial marketing
35
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
33
The journal of services marketing
30
International journal of hospitality management
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
SpringerLink / Bücher
29
Asia Pacific journal of marketing and logistics
28
International journal of electronic customer relationship management : IJECRM
28
International journal of electronic marketing and retailing : IJEMR
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
The service industries journal
26
Marketing intelligence & planning
24
The journal of brand management : an international journal
24
Cogent business & management
22
Journal of hospitality marketing & management
22
Business horizons
21
Journal of internet commerce
20
Journal of promotion management : innovations in planning and applied research
20
Journal of the Academy of Marketing Science
19
Journal of business-to-business marketing
18
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
18
Service business
18
Technological forecasting & social change : an international journal
18
International journal of business information systems : IJBIS
17
Journal of marketing
17
Psychology & marketing
17
International journal of e-business research : an official publication of the Information Resources Management Association
16
International journal of technology marketing : IJTMkt
16
Journal of global marketing
16
Journal of marketing communications
16
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
16
Journal of electronic commerce research : JECR
15
Journal of travel and tourism marketing
15
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ECONIS (ZBW)
20
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1
Brand community formation in service management : lessons from the sport industry
Heere, Bob
;
Lock, Daniel
;
Cooper, Danielle
- In:
Journal of service management
35
(
2024
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10014456580
Saved in:
2
Content versus community focus in live streaming services : how to drive engagement in synchronous social media
Giertz, Johann N.
;
Weiger, Welf Hermann
;
Törhönen, Maria
- In:
Journal of service management
33
(
2022
)
1
,
pp. 33-58
Persistent link: https://www.econbiz.de/10012797604
Saved in:
3
Trust me, I'm a bot : repercussions of chatbot disclosure in different service frontline settings
Mozafari, Nika
;
Weiger, Welf Hermann
;
Hammerschmidt, Maik
- In:
Journal of service management
33
(
2022
)
2
,
pp. 221-245
Persistent link: https://www.econbiz.de/10012880725
Saved in:
4
Value co-creation through social media : a multistakeholder, communication perspective
Ravazzani, Silvia
;
Hazée, Simon
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 589-600
Persistent link: https://www.econbiz.de/10013325717
Saved in:
5
The role of recommender systems in fostering consumers' long-term platform engagement
Maslowska, Ewa
;
Malthouse, Edward C.
;
Hollebeek, Linda D.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 721-732
Persistent link: https://www.econbiz.de/10013325753
Saved in:
6
Customer interaction strategy, brand purpose and brand communities
Calder, Bobby J.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 747-757
Persistent link: https://www.econbiz.de/10013325757
Saved in:
7
Exploring the impact of rewarded social media engagement in loyalty programs
Rehnen, Lena-Marie
;
Bartsch, Silke
;
Kull, Marina
; …
- In:
Journal of service management
28
(
2017
)
2
,
pp. 305-328
Persistent link: https://www.econbiz.de/10011704053
Saved in:
8
The impact of language style accommodation during social media interactions on brand trust
Jakic, Ana
;
Wagner, Maximilian Oskar
;
Meyer, Anton
- In:
Journal of service management
28
(
2017
)
3
,
pp. 418-441
Persistent link: https://www.econbiz.de/10011758696
Saved in:
9
Leveraging marketer-generated appeals in online brand communities : an individual user-level analysis
Weiger, Welf H.
;
Wetzel, Hauke
;
Hammerschmidt, Maik
- In:
Journal of service management
28
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011655001
Saved in:
10
Explaining social exchanges in information-based online communities (IBOCs)
Benoit, Sabine
;
Bilstein, Nicola
;
Hogreve, Jens
; …
- In:
Journal of service management
27
(
2016
)
4
,
pp. 460-480
Persistent link: https://www.econbiz.de/10011563614
Saved in:
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