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subject:"Supplier relationship management"
~accessRights:"restricted"
~person:"Alan, Yasin"
~person:"Gregori, Gian Luca"
~person:"Krüger, Rolf"
~subject:"Einzelhandel"
~subject:"retailing"
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Search: subject_exact:"Category management"
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Supplier relationship management
Einzelhandel
retailing
Category Management
5
Category management
5
Retail trade
4
category management
3
Consumer behaviour
2
Handelsmarke
2
Konsumentenverhalten
2
Lieferantenmanagement
2
Retail assortment
2
Sortiment
2
Store brand
2
retail operations
2
Beziehungsmarketing
1
Big Data
1
Big data
1
Brand
1
Brand management
1
Competition
1
Distribution channel
1
Einzelhandelspreis
1
Lieferkette
1
Logistics
1
Logistik
1
Markenartikel
1
Markenführung
1
Performance measurement
1
Performance-Messung
1
Preismanagement
1
Pricing strategy
1
RTLS technology
1
Relationship marketing
1
Retail marketing
1
Retail price
1
Shopper behaviour
1
Supply chain
1
Theorie
1
Theory
1
Vertriebsweg
1
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Alan, Yasin
Gregori, Gian Luca
Krüger, Rolf
Kurtuluş, Mümin
3
Riekhof, Hans-Christian
2
Beneke, Justin
1
Benson, Michael Christopher
1
Bowman, Douglas
1
Chen, Lin
1
Chung, Angie
1
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1
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1
Dhar, Sanjay K.
1
Dotson, Jeffrey P.
1
Du, Rex
1
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1
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1
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1
Frontoni, Emanuele
1
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1
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1
Hamister, James W.
1
Hirst, Craig
1
Hopkins, Christopher D.
1
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1
Hu, Honggang
1
Hübner, Alexander
1
Klein, Richard
1
Kracklauer, Alexander H.
1
Kumar, Piyush
1
Landmark, Andreas D.
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Lee, Eunkyu
1
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1
Marinelli, Luca
1
Mesarić, Josip
1
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1
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1
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1
Nakkas, Alper
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Manufacturing & service operations management : M & SOM
2
Journal of marketing
1
Journal of retailing and consumer services
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
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Retail category management with slotting fees
Alan, Yasin
;
Kurtuluş, Mümin
;
Nakkas, Alper
- In:
Manufacturing & service operations management : M & SOM
26
(
2024
)
3
,
pp. 1119-1136
Persistent link: https://www.econbiz.de/10014536809
Saved in:
2
Combining sell-out data with shopper behaviour data for category performance measurement : the role of category conversion power
Pascucci, Federica
;
Nardi, Lorenzo
;
Marinelli, Luca
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013169597
Saved in:
3
The role of store brand spillover in a retailer’s category management strategy
Alan, Yasin
;
Kurtuluş, Mümin
;
Wang, Chunlin
- In:
Manufacturing & service operations management : M & SOM
21
(
2019
)
3
,
pp. 620-635
Persistent link: https://www.econbiz.de/10012102852
Saved in:
4
On the competitive and collaborative implications of category captainship
Alan, Yasin
;
Dotson, Jeffrey P.
;
Kurtuluş, Mümin
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 127-143
Persistent link: https://www.econbiz.de/10011734908
Saved in:
5
Category logistics : Erfolgspotenziale für Handel und Industrie aus der Verknüpfung von supply chain Management und category Management
Steven, Marion
;
Krüger, Rolf
- In:
Marketing : ZFP ; journal of research and management
25
(
2003
)
3
,
pp. 201-212
Persistent link: https://www.econbiz.de/10001779711
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