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subject:"Supplier relationship management"
~accessRights:"restricted"
~person:"Alan, Yasin"
~person:"Krüger, Rolf"
~subject:"Einzelhandel"
~subject:"retailing"
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Supplier relationship management
Einzelhandel
retailing
Category Management
3
Category management
3
category management
3
Handelsmarke
2
Lieferantenmanagement
2
Retail trade
2
Store brand
2
retail operations
2
Beziehungsmarketing
1
Brand
1
Brand management
1
Consumer behaviour
1
Distribution channel
1
Einzelhandelspreis
1
Konsumentenverhalten
1
Logistics
1
Logistik
1
Markenartikel
1
Markenführung
1
Preismanagement
1
Pricing strategy
1
Relationship marketing
1
Retail assortment
1
Retail price
1
Sortiment
1
Theorie
1
Theory
1
Vertriebsweg
1
assortment
1
assortment planning
1
category captainship
1
channel partnerships
1
manufacturer competition
1
pricing
1
private label
1
slotting fees
1
store brand
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Alan, Yasin
Krüger, Rolf
Kurtuluş, Mümin
2
Riekhof, Hans-Christian
2
Beneke, Justin
1
Benson, Michael Christopher
1
Bowman, Douglas
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Chen, Lin
1
Chung, Angie
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Du, Rex
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1
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Hu, Honggang
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Journal of marketing
1
Manufacturing & service operations management : M & SOM
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
3
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1
The role of store brand spillover in a retailer’s category management strategy
Alan, Yasin
;
Kurtuluş, Mümin
;
Wang, Chunlin
- In:
Manufacturing & service operations management : M & SOM
21
(
2019
)
3
,
pp. 620-635
Persistent link: https://www.econbiz.de/10012102852
Saved in:
2
On the competitive and collaborative implications of category captainship
Alan, Yasin
;
Dotson, Jeffrey P.
;
Kurtuluş, Mümin
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 127-143
Persistent link: https://www.econbiz.de/10011734908
Saved in:
3
Category logistics : Erfolgspotenziale für Handel und Industrie aus der Verknüpfung von supply chain Management und category Management
Steven, Marion
;
Krüger, Rolf
- In:
Marketing : ZFP ; journal of research and management
25
(
2003
)
3
,
pp. 201-212
Persistent link: https://www.econbiz.de/10001779711
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