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subject:"Technology transfer"
~person:"Jain, Sheetal"
~person:"Roy, Subhadip"
~subject:"Brazil"
~subject:"Konsumentenverhalten"
~type:"article"
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Technology transfer
Brazil
Konsumentenverhalten
India
35
Indien
34
Consumer behaviour
17
Advertising effects
12
Werbewirkung
12
Celebrity endorsement
10
Celebrity-Werbung
10
Brand management
7
Luxury goods
7
Luxusgüter
7
Markenführung
7
Fashion
6
Mode
6
Brand image
5
Markenimage
5
Qualitative research
5
Structural equation model
5
Strukturgleichungsmodell
5
Conceptual model
4
experimental design
4
Celebrity endorsements
3
Experiment
3
Frauen
3
Qualitative Methode
3
Qualitative method
3
Women
3
Advertising
2
Athletes
2
Credibility
2
Ehe
2
Emerging economies
2
Emotion
2
Fashion shopping
2
Generation X
2
Glaubwürdigkeit
2
Marriage
2
Measurement
2
Messung
2
Schwellenländer
2
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17
Aufsatz in Zeitschrift
17
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English
17
Author
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Jain, Sheetal
Roy, Subhadip
Khare, Arpita
58
Chawla, Deepak
21
Jain, Varsha
13
Parayitam, Satyanarayana
12
Mishra, Sita
10
Sondhi, Neena
10
Prashar, Sanjeev
9
Katrak, Homi
8
Singh, Devinder Pal
8
Tandon, Urvashi
8
Das, Gopal
7
Handa, Meenakshi
7
Joshi, Himanshu
7
Kathuria, Vinish
7
Punyatoya, Plavini
7
Soni, Pavleen
7
Datta, Saroj Kumar
6
Deb, Madhurima
6
Gupta, Shruti
6
Jaiswal, Deepak
6
Kant, Rishi
6
Kautish, Pradeep
6
Khan, Mohammed Naved
6
Pandey, Shweta
6
Parsad, Chandan
6
Singh, Ramendra
6
Thomas, Sujo
6
Agarwal, Reeti
5
Almugari, Fatehi
5
Dwivedi, Yogesh Kumar
5
Farhan, Mohd
5
Gupta, Ashish
5
Gupta, Nitin
5
Humphrey, John
5
Khan, Bilal Mustafa
5
Khare, Anshuman
5
Kim, Youn-kyung
5
Kiran, Ravi
5
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Journal of fashion marketing and management
3
Asia-Pacific journal of business administration
1
International journal of Indian culture and business management : IJICBM
1
International journal of retail & distribution management
1
Journal of consumer behaviour
1
Journal of global fashion marketing : JGfM
1
Journal of marketing theory and practice
1
Marketing letters : a journal of research in marketing
1
Qualitative market research : an international journal
1
Services marketing quarterly
1
The international review of retail, distribution and consumer research
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Tourism management : research, policies, practice
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
17
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17
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1
Gen Xers : perceived barriers and motivators to fashion renting from the Indian cultural context
Jain, Ritu
;
Gurinder Singh
;
Jain, Sheetal
;
Jain, Kokil
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1128-1145
Persistent link: https://www.econbiz.de/10014389753
Saved in:
2
Investigating webrooming behavior : a case of Indian luxury consumers
Shankar, Amit
;
Jain, Sheetal
- In:
Journal of fashion marketing and management
27
(
2023
)
2
,
pp. 241-261
Persistent link: https://www.econbiz.de/10014288874
Saved in:
3
Conspicuous value and luxury purchase intention in sharing economy in emerging markets : the moderating role of past sustainable behavior
Mishra, Sita
;
Jain, Sheetal
;
Pandey, Ritesh
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10013555423
Saved in:
4
Physimorphic vs. typographic logos in destination marketing : integrating destination familiarity and consumer characteristics
Roy, Subhadip
;
Attri, Rekha
- In:
Tourism management : research, policies, practice
92
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013326666
Saved in:
5
Determinants of luxury purchase behaviour : a study of young Indian consumers
Jain, Sheetal
- In:
International journal of Indian culture and business …
22
(
2021
)
1
,
pp. 66-88
Persistent link: https://www.econbiz.de/10012511069
Saved in:
6
Effect of value perceptions on luxury purchase intentions : an Indian market perspective
Jain, Sheetal
;
Mishra, Sita
- In:
The international review of retail, distribution and …
28
(
2018
)
4
,
pp. 414-435
Persistent link: https://www.econbiz.de/10011962067
Saved in:
7
Social media brand community enjoyment (SMBCE) : scale construction and validation from an etic perspective
Roy, Subhadip
;
Machado, Joana C.
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 390-411
Persistent link: https://www.econbiz.de/10011951463
Saved in:
8
Measuring the impact of beliefs on luxury buying behavior in an emerging market : empirical evidence from India
Jain, Sheetal
;
Khan, Mohd Naved
- In:
Journal of fashion marketing and management
21
(
2017
)
3
,
pp. 341-360
Persistent link: https://www.econbiz.de/10011773343
Saved in:
9
Perceived consumption vulnerability of elderly citizens : a qualitative exploration of the construct and its consequences
Roy, Subhadip
;
Sanyal, Shamindra Nath
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 469-485
Persistent link: https://www.econbiz.de/10011814311
Saved in:
10
VISUALSCAPE : a scale to measure visuel experience in retailing
Bagdare, Shilpa
;
Roy, Subhadip
- In:
Services marketing quarterly
37
(
2016
)
4
,
pp. 272-287
Persistent link: https://www.econbiz.de/10011628472
Saved in:
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