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subject:"Technology transfer"
~person:"Roy, Subhadip"
~subject:"Brand management"
~subject:"Brazil"
~subject:"Konsumentenverhalten"
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Technology transfer
Brand management
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Konsumentenverhalten
India
28
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27
Advertising effects
12
Werbewirkung
12
Consumer behaviour
11
Celebrity endorsement
10
Celebrity-Werbung
10
Brand image
5
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5
Markenimage
5
Qualitative research
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experimental design
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Roy, Subhadip
Khare, Arpita
58
Chawla, Deepak
21
Jain, Varsha
14
Parayitam, Satyanarayana
12
Mishra, Sita
11
Prashar, Sanjeev
10
Sondhi, Neena
10
Katrak, Homi
8
Singh, Devinder Pal
8
Tandon, Urvashi
8
Das, Gopal
7
Datta, Saroj Kumar
7
Handa, Meenakshi
7
Jain, Sheetal
7
Joshi, Himanshu
7
Kathuria, Vinish
7
Punyatoya, Plavini
7
Soni, Pavleen
7
Thomas, Sujo
7
Deb, Madhurima
6
Gupta, Shruti
6
Jaiswal, Deepak
6
Kant, Rishi
6
Kautish, Pradeep
6
Khan, Mohammed Naved
6
Pandey, Shweta
6
Parsad, Chandan
6
Rahman, Zillur
6
Sahay, Arvind
6
Singh, Ramendra
6
Verma, Harsh V.
6
Agarwal, Reeti
5
Almugari, Fatehi
5
Arora, Sangeeta
5
Dwivedi, Yogesh Kumar
5
Farhan, Mohd
5
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5
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5
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Young consumers : insight and ideas for responsible marketers
2
Asia-Pacific journal of business administration
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
International journal of retail & distribution management
1
Journal of fashion marketing and management
1
Journal of marketing theory and practice
1
Marketing letters : a journal of research in marketing
1
Qualitative market research : an international journal
1
Services marketing quarterly
1
The journal of brand management : an international journal
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ECONIS (ZBW)
13
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13
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1
Physimorphic vs. typographic logos in destination marketing : integrating destination familiarity and consumer characteristics
Roy, Subhadip
;
Attri, Rekha
- In:
Tourism management : research, policies, practice
92
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013326666
Saved in:
2
The changing portrayal of children in Indian advertisements : a comparative study of the three decades
Choudhary, Sharuti
;
Roy, Subhadip
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
4
,
pp. 570-586
Persistent link: https://www.econbiz.de/10013454855
Saved in:
3
Social media brand community enjoyment (SMBCE) : scale construction and validation from an etic perspective
Roy, Subhadip
;
Machado, Joana C.
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 390-411
Persistent link: https://www.econbiz.de/10011951463
Saved in:
4
Perceived consumption vulnerability of elderly citizens : a qualitative exploration of the construct and its consequences
Roy, Subhadip
;
Sanyal, Shamindra Nath
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 469-485
Persistent link: https://www.econbiz.de/10011814311
Saved in:
5
VISUALSCAPE : a scale to measure visuel experience in retailing
Bagdare, Shilpa
;
Roy, Subhadip
- In:
Services marketing quarterly
37
(
2016
)
4
,
pp. 272-287
Persistent link: https://www.econbiz.de/10011628472
Saved in:
6
Personality and fashion consumption : a conceptual framework in the Indian context
Saran, Rashmita
;
Roy, Subhadip
;
Sethuraman, Raj
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 157-176
Persistent link: https://www.econbiz.de/10011575483
Saved in:
7
The effect of demographic and personality characteristics on fashion shopping proneness : a study of the Indian market
Roy, Subhadip
;
Sethuraman, Raj
;
Saran, Rashmita
- In:
International journal of retail & distribution management
44
(
2016
)
4
,
pp. 426-447
Persistent link: https://www.econbiz.de/10011515595
Saved in:
8
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
Saved in:
9
To brand or to rebrand : investigating to effects of rebranding on brand equity and consumer attitudes
Roy, Subhadip
;
Sarkar, Soumya
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 340-360
Persistent link: https://www.econbiz.de/10011339288
Saved in:
10
Celebrity endorsements and women consumers in India : how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011312160
Saved in:
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