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subject:"Television advertising"
~isPartOf:"Breaking new ground in theory and practice"
~isPartOf:"International journal of economic issues : IJEI"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Marketing management"
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Search: subject_exact:"Werbeeffizienz"
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Television advertising
Marketing management
Advertising effects
82
Werbewirkung
82
Consumer behaviour
38
Konsumentenverhalten
38
Advertising
31
Werbung
31
Internet marketing
25
Online-Marketing
25
advertising
11
Sales promotion
10
Verkaufsförderung
10
Brand management
9
Markenführung
9
Marketingmanagement
8
Emotion
7
Feldforschung
7
Field research
7
Experiment
6
Fernsehwerbung
6
Market research
6
Marktforschung
6
Advertisement
5
Brand image
5
Distribution channel
5
FMCG
5
India
5
Indien
5
Ländliche Entwicklung
5
Ländlicher Raum
5
Markenimage
5
Perception
5
Rural
5
Rural area
5
Rural development
5
Search engine
5
Suchmaschine
5
Vertriebsweg
5
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14
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Jain, Amit
4
Malik, Garima
4
Terlutter, Ralf
2
Albers, Sönke
1
Bigné Alcañiz, J. Enrique
1
Blohm, Inga
1
Chen, Yuxin
1
Dekimpe, Marnik G.
1
Deng, Yiting
1
Draganska, Michaela
1
Gijsenberg, Maarten J.
1
Goldfarb, Avi
1
Hartmann, Wesley R.
1
Heerde, Harald J. van
1
Hernández, Asunción
1
Kanuri, Vamsi K.
1
Köhler, Christine
1
Küster, Inés
1
Mantrala, Murali K.
1
Mela, Carl F.
1
Silberer, Günter
1
Spielvogel, Julia
1
Stanglein, Gena
1
Steenkamp, Jan-Benedict E. M.
1
Steinmann, Sascha
1
Suemanotham, Torpong
1
Vetter, Julia
1
Vila, Natalia
1
Waiguny, Martin K. J.
1
Wang, Kitty
1
Wang, Wenbo
1
Yao, Song
1
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Breaking new ground in theory and practice
International journal of economic issues : IJEI
Journal of marketing research : JMR
Journal of advertising research
50
Journal of marketing communications
31
Journal of advertising : official publication of the American Academy of Advertising
29
International journal of advertising : the quarterly review of marketing communications
21
Journal of business research : JBR
14
Journal of promotion management : JPM
14
International journal of advertising : the review of marketing communications
12
SpringerLink / Bücher
12
European journal of marketing : EJM
11
Faculty & research / Insead : working paper series
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of marketing
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Psychology & marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of the Academy of Marketing Science
7
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
7
Journal of promotion management : innovations in planning and applied research
6
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
5
International journal of internet marketing and advertising : IJIMA
5
International journal of sports marketing & sponsorship
5
Journal of marketing research
5
Marketing intelligence & planning
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
The journal of consumer marketing
5
Asia Pacific journal of marketing and logistics
4
Journal of current issues and research in advertising : JCIRA
4
Journal of global marketing
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
NBER Working Paper
4
NBER working paper series
4
Reutlinger Diskussionsbeiträge zu Marketing und Management
4
The marketing review
4
Working paper / National Bureau of Economic Research, Inc.
4
Young consumers : insight and ideas for responsible marketers
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
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ECONIS (ZBW)
14
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1
"Impact of T. V. advertisement and sales promotion on FMCG in rural India"
Malik, Garima
;
Jain, Amit
- In:
International journal of economic issues : IJEI
12
(
2019
)
1
,
pp. 87-91
Persistent link: https://www.econbiz.de/10012429851
Saved in:
2
TV viewing and advertising targeting
Deng, Yiting
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 99-118
Persistent link: https://www.econbiz.de/10011819665
Saved in:
3
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Saved in:
4
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
5
A meta-analysis of marketing communication carryover effects
Köhler, Christine
;
Mantrala, Murali K.
;
Albers, Sönke
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010
Saved in:
6
"Impact of T. V. Advertisement and sales promotion on FMCG in rural India"
Malik, Garima
;
Jain, Amit
- In:
International journal of economic issues : IJEI
9
(
2016
)
2
,
pp. 171-176
Persistent link: https://www.econbiz.de/10011645683
Saved in:
7
"Impact of T. V. advertisement and sales promotion on FMCG in rural India"
Malik, Garima
;
Jain, Amit
- In:
International journal of economic issues : IJEI
8
(
2015
)
2
,
pp. 79-84
Persistent link: https://www.econbiz.de/10011453705
Saved in:
8
Internet versus television advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
9
Price and advertising effectiveness over the business cycle
Heerde, Harald J. van
;
Gijsenberg, Maarten J.
;
Dekimpe, …
- In:
Journal of marketing research : JMR
50
(
2013
)
2
,
pp. 177-193
Persistent link: https://www.econbiz.de/10009737784
Saved in:
10
"Impact of T. V. advertisement and sales promotion on FMCG in rural India"
Malik, Garima
;
Jain, Amit
- In:
International journal of economic issues : IJEI
6
(
2013
)
2
,
pp. 171-176
Persistent link: https://www.econbiz.de/10010193798
Saved in:
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