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subject:"Television advertising"
~isPartOf:"Breaking new ground in theory and practice"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Marketing management"
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Search: subject_exact:"Werbeeffizienz"
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Television advertising
Marketing management
Advertising effects
142
Werbewirkung
142
Consumer behaviour
90
Konsumentenverhalten
90
Internet marketing
75
Online-Marketing
75
Advertising
65
Werbung
65
Social Web
28
Social web
28
Brand management
27
Markenführung
27
Brand image
20
Markenimage
20
advertising
20
Online retailing
13
Online-Handel
13
Emotion
11
Beziehungsmarketing
9
Brand
9
Markenartikel
9
Relationship marketing
9
online advertising
9
social media
9
Marketingmanagement
8
Mobile Marketing
8
Mobile marketing
8
E-commerce
7
Electronic Commerce
7
Feldforschung
7
Fernsehwerbung
7
Field research
7
Internet
7
Mobile communications
7
Mobilkommunikation
7
Viral marketing
7
Virales Marketing
7
Experiment
6
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1
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1
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Terlutter, Ralf
2
Acikgoz, Fulya
1
Albers, Sönke
1
Bigné Alcañiz, J. Enrique
1
Blohm, Inga
1
Bolat, Elvira
1
Burnaz, Sebnem
1
Chen, Yuxin
1
Dekimpe, Marnik G.
1
Deng, Yiting
1
Draganska, Michaela
1
Gijsenberg, Maarten J.
1
Goldfarb, Avi
1
Hartmann, Wesley R.
1
Heerde, Harald J. van
1
Hernández, Asunción
1
Kanuri, Vamsi K.
1
Köhler, Christine
1
Küster, Inés
1
Mantrala, Murali K.
1
Martin-Santana, Josefa D.
1
Mathupayas Thongmak
1
Mela, Carl F.
1
Ndasi, Wilson
1
Reinares-Lara, Eva
1
Reinares-Lara, Pedro
1
Roushan, Gelareh
1
Sheinin, Daniel A.
1
Silberer, Günter
1
Spielvogel, Julia
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Stanglein, Gena
1
Steenkamp, Jan-Benedict E. M.
1
Steinmann, Sascha
1
Suemanotham, Torpong
1
Vetter, Julia
1
Vila, Natalia
1
Vinuales, Gema
1
Waiguny, Martin K. J.
1
Wang, Kitty
1
Wang, Wenbo
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Breaking new ground in theory and practice
International journal of internet marketing and advertising : IJIMA
Journal of marketing research : JMR
Journal of advertising research
50
Journal of marketing communications
31
Journal of advertising : official publication of the American Academy of Advertising
29
International journal of advertising : the quarterly review of marketing communications
21
Journal of business research : JBR
14
Journal of promotion management : JPM
14
International journal of advertising : the review of marketing communications
12
SpringerLink / Bücher
12
European journal of marketing : EJM
11
Faculty & research / Insead : working paper series
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of marketing
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Psychology & marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of the Academy of Marketing Science
7
Marketing intelligence & planning
7
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
7
Journal of promotion management : innovations in planning and applied research
6
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
5
International journal of sports marketing & sponsorship
5
Journal of marketing research
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
The journal of consumer marketing
5
Asia Pacific journal of marketing and logistics
4
International journal of economic issues : IJEI
4
Journal of current issues and research in advertising : JCIRA
4
Journal of global marketing
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
NBER Working Paper
4
NBER working paper series
4
Reutlinger Diskussionsbeiträge zu Marketing und Management
4
The marketing review
4
Working paper / National Bureau of Economic Research, Inc.
4
Young consumers : insight and ideas for responsible marketers
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
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ECONIS (ZBW)
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1
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
2
Influence of post types on Facebook engagement : the moderating roles of brand category and brand internationalisation
Mathupayas Thongmak
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 231-270
Persistent link: https://www.econbiz.de/10014318193
Saved in:
3
The influence of "influencer marketing" on YouTube influencers
Acikgoz, Fulya
;
Burnaz, Sebnem
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 201-219
Persistent link: https://www.econbiz.de/10012512747
Saved in:
4
Comparing blogs with print ads for corporate branding : the role of source credibility
Vinuales, Gema
;
Sheinin, Daniel A.
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
Saved in:
5
TV viewing and advertising targeting
Deng, Yiting
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 99-118
Persistent link: https://www.econbiz.de/10011819665
Saved in:
6
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Saved in:
7
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
8
A meta-analysis of marketing communication carryover effects
Köhler, Christine
;
Mantrala, Murali K.
;
Albers, Sönke
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010
Saved in:
9
Effectiveness of advertising formats in television
Martin-Santana, Josefa D.
;
Reinares-Lara, Eva
; …
- In:
International journal of internet marketing and …
9
(
2015
)
2
,
pp. 85-102
Persistent link: https://www.econbiz.de/10011497548
Saved in:
10
Internet versus television advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
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