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subject:"Television advertising"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Perception"
~type:"article"
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Search: subject_exact:"Werbeeffizienz"
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Television advertising
Perception
Advertising effects
25
Werbewirkung
25
Sportmarketing
15
Sports marketing
15
Consumer behaviour
11
Konsumentenverhalten
11
Advertising
7
Sport event
7
Sportveranstaltung
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Werbung
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Sponsoring
6
Sponsorship
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USA
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United States
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Athletes
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Brand image
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Brand management
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Markenführung
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Markenimage
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Professional sports
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Profisport
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Sport
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Sportler
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Sports
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Fernsehwerbung
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Celebrity endorsement
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Celebrity-Werbung
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Corporate Social Responsibility
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Emotion
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Netherlands
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Niederlande
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Customer retention
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Fernsehprogramm
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Gender
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Geschlecht
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Internet marketing
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Beasley, Fred
1
Cobbs, Joe
1
Inoue, Yuhei
1
Jeong, Yongick
1
Lee, Minkyo
1
Levin, Aron
1
Lim, Choong Hoon
1
Manolis, Chris
1
Park, Sangchul
1
Pedersen, Paul M.
1
Potter, Robert F.
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Son, Sung Wook
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Tran, Hai
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Williams, Antonio
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of advertising research
42
Journal of advertising : official publication of the American Academy of Advertising
30
International journal of advertising : the quarterly review of marketing communications
25
Journal of marketing communications
23
International journal of advertising : the review of marketing communications
13
Journal of promotion management : JPM
12
Journal of business research : JBR
10
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
8
Journal of retailing and consumer services
8
Psychology & marketing
8
Journal of marketing research : JMR
7
Young consumers : insight and ideas for responsible marketers
7
International advertising and communication : current insights and empirical findings
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Marketing letters : a journal of research in marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Asia Pacific journal of marketing and logistics
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of marketing research
5
The journal of consumer marketing
5
Breaking new ground in theory and practice
4
European journal of marketing : EJM
4
International journal of sports marketing & sponsorship
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of current issues and research in advertising : JCIRA
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Journal of the Academy of Marketing Science
4
Marketing : ZFP ; journal of research and management
4
Marketing intelligence & planning
4
Quantitative marketing and economics : QME
4
The IUP journal of marketing management : IJMM
4
Tourism management : research, policies, practice
4
European journal of marketing
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
International journal of consumer studies
3
JMM : the international journal on media management
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Journal of international consumer marketing
3
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ECONIS (ZBW)
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1
Visual congruity in jersey sponsorship : the effect of created brand-color congruity on attitude toward sponsor
Son, Sung Wook
;
Williams, Antonio
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10014292900
Saved in:
2
The effectiveness of advertising embedded in televised sport programming : how team performance influences attitude formation
Lee, Minkyo
;
Potter, Robert F.
;
Lim, Choong Hoon
; …
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 221-235
Persistent link: https://www.econbiz.de/10012000628
Saved in:
3
The impact of brand-event fit in virtual advertising on sport television viewers’ brand attitudes
Park, Sangchul
;
Inoue, Yuhei
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
Saved in:
4
Detecting pod position effects in the context of multi-segment sport programs : implications from four Super Bowl broadcasts
Jeong, Yongick
;
Tran, Hai
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10010355399
Saved in:
5
Ad nauseam? : sports fans' acceptance of commercial messages during televised sporting events
Levin, Aron
;
Cobbs, Joe
;
Beasley, Fred
;
Manolis, Chris
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
4
,
pp. 193-202
Persistent link: https://www.econbiz.de/10010257031
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