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subject:"Television advertising"
~person:"Bellman, Steven"
~person:"Davtyan, Davit"
~person:"Garcia-Duque, Jorge"
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Television advertising
Product Placement
6
Product placement
6
Advertising effects
4
Fernsehwerbung
4
Werbewirkung
4
Consumer behaviour
3
Konsumentenverhalten
3
Brand
2
Brand image
2
Brand management
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Markenartikel
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Markenführung
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Markenimage
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30-second commercial
1
Advertising
1
Advertising repetition
1
Attitude toward advertising
1
Brand attitude
1
Brand attitudes
1
Brand placement
1
Brand placements
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Comparison
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Digital broadcast
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Digitaler Rundfunk
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Marketing management
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Marketingmanagement
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Measurement
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Memory effects
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Messung
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Purchase intention
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Theorie
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Theory
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USA
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Umbrella branding
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United States
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Bellman, Steven
Davtyan, Davit
Garcia-Duque, Jorge
Pelsmacker, Patrick de
4
Reijmersdal, Eva A. van
4
Boerman, Sophie C.
3
Dens, Nathalie
3
Gabszewicz, Jean Jaskold
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Laussel, Didier
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Charry, Karine M.
1
Corkindale, David
1
De los Santos, Gilberto
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E-business and telecommunications : 4th international conference ; revised selected papers
1
Journal of advertising
1
Journal of advertising research
1
Journal of business research : JBR
1
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ECONIS (ZBW)
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1
Product placement and integrated marketing communications effects on an informational TV program
Corkindale, David
;
Neale, Michael
;
Bellman, Steven
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 75-93
Persistent link: https://www.econbiz.de/10014233765
Saved in:
2
An investigation of brand placement effects on brand attitudes and purchase intentions : brand placements versus TV commercials
Davtyan, Davit
;
Cunningham, Isabella
- In:
Journal of business research : JBR
70
(
2017
),
pp. 160-167
Persistent link: https://www.econbiz.de/10011620408
Saved in:
3
Comparing brand placements and advertising on brand recall and recognition
Davtyan, Davit
;
Stewart, Kristin
;
Cunningham, Isabella
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 299-310
Persistent link: https://www.econbiz.de/10011595688
Saved in:
4
The MiSPOT system : personalized publicity and marketing over interactive digital TV
López-Nores, Martin
;
Pazos-Arias, José Juan
; …
- In:
E-business and telecommunications : 4th international …
,
(pp. 315-327)
.
2008
Persistent link: https://www.econbiz.de/10003804255
Saved in:
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