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subject:"Television advertising"
~person:"Bellman, Steven"
~person:"Garcia-Duque, Jorge"
~person:"Gillespie, Brian"
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Television advertising
Product Placement
4
Product placement
4
Fernsehwerbung
3
Consumer behaviour
2
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2
Advertising effects
1
Brand evaluations
1
Brand image
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Digitaler Rundfunk
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Bellman, Steven
Garcia-Duque, Jorge
Gillespie, Brian
Pelsmacker, Patrick de
4
Reijmersdal, Eva A. van
4
Boerman, Sophie C.
3
Dens, Nathalie
3
Gabszewicz, Jean Jaskold
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Laussel, Didier
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Neijens, Peter C.
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Sonnac, Nathalie
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1
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E-business and telecommunications : 4th international conference ; revised selected papers
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
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ECONIS (ZBW)
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Product placement and integrated marketing communications effects on an informational TV program
Corkindale, David
;
Neale, Michael
;
Bellman, Steven
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 75-93
Persistent link: https://www.econbiz.de/10014233765
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2
The moderating effect of ego depletion on viewer brand recognition and brand attitudes following exposure to subtle versus blatant product placements in television programs
Gillespie, Brian
;
Joireman, Jeff
;
Muehling, Darrel D.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 55-66
Persistent link: https://www.econbiz.de/10009659323
Saved in:
3
The MiSPOT system : personalized publicity and marketing over interactive digital TV
López-Nores, Martin
;
Pazos-Arias, José Juan
; …
- In:
E-business and telecommunications : 4th international …
,
(pp. 315-327)
.
2008
Persistent link: https://www.econbiz.de/10003804255
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