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subject:"Television advertising"
~person:"Bellman, Steven"
~person:"Garcia-Duque, Jorge"
~person:"Reijmersdal, Eva A. van"
~subject:"Marketingmanagement"
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Television advertising
Marketingmanagement
Product Placement
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Product placement
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Bellman, Steven
Garcia-Duque, Jorge
Reijmersdal, Eva A. van
Pelsmacker, Patrick de
4
Boerman, Sophie C.
3
Dens, Nathalie
3
Gabszewicz, Jean Jaskold
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Laussel, Didier
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Neijens, Peter C.
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Sonnac, Nathalie
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International journal of advertising : the quarterly review of marketing communications
2
E-business and telecommunications : 4th international conference ; revised selected papers
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
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1
Product placement and integrated marketing communications effects on an informational TV program
Corkindale, David
;
Neale, Michael
;
Bellman, Steven
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 75-93
Persistent link: https://www.econbiz.de/10014233765
Saved in:
2
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
3
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
4
Appreciation and effects of sponsorship disclosure
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 273-284)
.
2013
Persistent link: https://www.econbiz.de/10009773957
Saved in:
5
Today's practice of brand placement and the industry behind it
Smit, Edith
;
Reijmersdal, Eva A. van
;
Neijens, Peter
- In:
International journal of advertising : the quarterly …
28
(
2009
)
5
,
pp. 761-782
Persistent link: https://www.econbiz.de/10003916056
Saved in:
6
The MiSPOT system : personalized publicity and marketing over interactive digital TV
López-Nores, Martin
;
Pazos-Arias, José Juan
; …
- In:
E-business and telecommunications : 4th international …
,
(pp. 315-327)
.
2008
Persistent link: https://www.econbiz.de/10003804255
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