//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Theorie"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbewirkung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Theorie
Social Web
Advertising effects
385
Werbewirkung
385
Advertising
148
Werbung
148
Consumer behaviour
116
Konsumentenverhalten
116
USA
80
United States
80
Internet marketing
79
Online-Marketing
79
Brand management
48
Markenführung
48
Fernsehwerbung
44
Television advertising
44
Brand image
37
Markenimage
37
Emotion
28
Product Placement
25
Product placement
25
Psychology of advertising
23
Target group
23
Werbepsychologie
23
Zielgruppe
23
Celebrity endorsement
21
Celebrity-Werbung
21
Marketing management
21
Marketingmanagement
21
Social web
21
Brand
20
Markenartikel
20
Advertising planning
16
Werbeplanung
16
Measurement
12
Messung
12
Sales promotion
12
Verkaufsförderung
12
advertising
12
Print advertising
11
Printwerbung
11
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
24
Type of publication (narrower categories)
All
Article in journal
24
Aufsatz in Zeitschrift
24
Language
All
English
24
Author
All
Lipsman, Andrew
2
Milfeld, Tyler
2
Nelson-Field, Karen
2
Pittman, Matthew
2
Riebe, Erica
2
Sharp, Byron
2
Youn, Kibum
2
Berger, Paul D.
1
Berthon, Pierre R.
1
Brettel, Malte
1
Broadbridge, Victoria
1
Bruich, Sean
1
Campbell, Colin
1
Chang, Chun-Tuan
1
Di Domenico, Giandomenico
1
Dickinson-Delaporte, Sonia
1
Dodoo, Naa Amponsah
1
Flatten, Tessa
1
Fulgoni, Gian
1
Gavilanes Laso, José Luis
1
Gordon, Jonathon
1
Graham, Jeffrey
1
Hanssens, Dominique M.
1
Havlena, William
1
Hsieh, Yi-ching
1
Kalliny, Morris
1
Kerr, Gayle
1
Kumble, Sushma
1
LaPointe, Pat
1
Lee, Monle
1
Li, Jin
1
Mangió, Federico
1
Michel, Géraldine
1
Mooth, Rob
1
Mud, Graham
1
Nantel, Jacques
1
Niederhoffer, Kate
1
Ott, Holly K.
1
Pant, Anurag
1
Parent, Michael
1
more ...
less ...
Published in...
All
Journal of advertising research
Journal of promotion management : JPM
International journal of advertising : the review of marketing communications
38
International journal of internet marketing and advertising : IJIMA
26
Journal of business research : JBR
24
Journal of promotion management : innovations in planning and applied research
24
Journal of marketing communications
22
Journal of retailing and consumer services
17
Gabler Edition Wissenschaft
16
Marketing : ZFP ; journal of research and management
15
SpringerLink / Bücher
15
International journal of advertising : the quarterly review of marketing communications
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
International journal of electronic commerce : IJEC
11
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Psychology & marketing
9
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
8
Journal of current issues and research in advertising
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Springer eBook Collection / Business and Economics
8
Berichte aus der Betriebswirtschaft
7
Cogent business & management
7
Europäische Hochschulschriften / 5
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Journal of electronic commerce research : JECR
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
American journal of agricultural economics
6
Faculty & research / Insead : working paper series
6
Marketing intelligence & planning
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
The journal of applied business research
5
Young consumers : insight and ideas for responsible marketers
5
Discussion papers / CEPR
4
Gabler Edition Wissenschaft / Marken- und Produktmanagement
4
Information systems research : ISR
4
Journal of internet commerce
4
Journal of marketing
4
Journal of marketing research : JMR
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
more ...
less ...
Source
All
ECONIS (ZBW)
24
Showing
1
-
10
of
24
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576996
Saved in:
2
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576998
Saved in:
3
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
4
Why consumers like facebook brands : the role of aspirational brand personality in consumer behavior
Dodoo, Naa Amponsah
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 103-127
Persistent link: https://www.econbiz.de/10011875352
Saved in:
5
Effect of message interactivity on product attitudes and purchase intentions
Ott, Holly K.
;
Vafeiadis, Michail
;
Kumble, Sushma
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 89-106
Persistent link: https://www.econbiz.de/10011522049
Saved in:
6
What drives advertising success on Facebook? : an advertising-effectiveness model ; measuring the effects on sales of "Likes" and other social-network stimuli
Brettel, Malte
;
Reich, Jens-Christian
;
Gavilanes Laso, …
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 162-175
Persistent link: https://www.econbiz.de/10011296209
Saved in:
7
Digital game changers : how social media will help usher in the era of mobile and multi-platform campaign-effectiveness measurement
Fulgoni, Gian
;
Lipsman, Andrew
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 11-16
Persistent link: https://www.econbiz.de/10010354601
Saved in:
8
When do advertising parodies hurt? : the power of humor and credibility in viral spoof advertisements
Sabri, Ouidade
;
Michel, Géraldine
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 233-247
Persistent link: https://www.econbiz.de/10010383777
Saved in:
9
Pointing out differences : consumer evaluations of comparative information across product types
Pant, Anurag
;
Hsieh, Yi-ching
;
Lee, Monle
;
Shen, Chung-han
- In:
Journal of promotion management : JPM
20
(
2014
)
3
,
pp. 390-409
Persistent link: https://www.econbiz.de/10010399894
Saved in:
10
Agency-generated research of consumer-generated content : the risks, best practices, and ethics
Dickinson-Delaporte, Sonia
;
Kerr, Gayle
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 469-478
Persistent link: https://www.econbiz.de/10010481162
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->