//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Theorie"
~isPartOf:"Journal of current issues and research in advertising"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbewirkung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Theorie
Social Web
Advertising effects
100
Werbewirkung
100
Consumer behaviour
60
Konsumentenverhalten
60
Advertising
47
Werbung
47
Internet marketing
35
Online-Marketing
35
Brand management
14
Markenführung
14
advertising
11
Emotion
10
Social web
10
Brand image
8
Markenimage
8
Experiment
7
Feldforschung
7
Field research
7
Market research
6
Marktforschung
6
Distribution channel
5
Marketing management
5
Marketingmanagement
5
Online retailing
5
Online-Handel
5
Perception
5
Sales promotion
5
Search engine
5
Suchmaschine
5
Verkaufsförderung
5
Vertriebsweg
5
Wahrnehmung
5
online advertising
5
Direct marketing
4
Direktmarketing
4
E-commerce
4
Electronic Commerce
4
Print advertising
4
Printwerbung
4
more ...
less ...
Online availability
All
Undetermined
7
Free
2
Type of publication
All
Article
12
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Language
All
English
12
Author
All
Pittman, Matthew
2
Ascarza, Eva
1
Bae, Mikyeung
1
Ben Saad, Sihem
1
Brannan, Ashley
1
Buteau, Emily
1
Chaung, Un-Chae
1
Chen, Jie
1
Chen, Weiyue
1
Danielson, Matthew
1
Ebbes, Peter
1
Goldfarb, Avi
1
Ham, Chang-Dae
1
Jain, Shailendra Pratap
1
Kanuri, Vamsi
1
Kim, Jihye
1
Kim, Min-Seong
1
Lee, Joonghwa
1
Lou, Chen
1
Maheswaran, Durairaj
1
Mathur, Pragya
1
Netzer, Oded
1
Oeldorf-Hirsch, Anne
1
Read, Glenna L.
1
Ryu, Sann
1
Sar, Sela
1
Taylor, Charles Robert
1
Tham, Samuel M.
1
Thorson, Esther
1
Tucker, Catherine
1
Yang, Yupin
1
Zhou, Xuan
1
more ...
less ...
Published in...
All
Journal of current issues and research in advertising
Journal of marketing research : JMR
International journal of advertising : the review of marketing communications
37
International journal of internet marketing and advertising : IJIMA
26
Journal of business research : JBR
24
Journal of promotion management : innovations in planning and applied research
23
Journal of marketing communications
22
Journal of advertising research
20
Journal of retailing and consumer services
17
Gabler Edition Wissenschaft
16
Marketing : ZFP ; journal of research and management
15
SpringerLink / Bücher
15
International journal of advertising : the quarterly review of marketing communications
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
International journal of electronic commerce : IJEC
11
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Psychology & marketing
9
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Springer eBook Collection / Business and Economics
8
Berichte aus der Betriebswirtschaft
7
Cogent business & management
7
Europäische Hochschulschriften / 5
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Journal of electronic commerce research : JECR
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
American journal of agricultural economics
6
Faculty & research / Insead : working paper series
6
Marketing intelligence & planning
6
The journal of applied business research
5
Discussion papers / CEPR
4
Gabler Edition Wissenschaft / Marken- und Produktmanagement
4
Information systems research : ISR
4
Journal of internet commerce
4
Journal of marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of promotion management : JPM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
The journal of brand management : an international journal
4
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How an online gaming community advertises brands to members : the roles of relational bonds and trust transfer
Kim, Min-Seong
;
Kim, Jihye
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 274-294
Persistent link: https://www.econbiz.de/10014454750
Saved in:
2
Toward better digital advertising : the role of the anthropomorphic virtual agent
Ben Saad, Sihem
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 295-331
Persistent link: https://www.econbiz.de/10014454751
Saved in:
3
Influencer marketing on social media : how different social media platforms afford influencer-follower relation and drive advertising effectiveness
Lou, Chen
;
Taylor, Charles Robert
;
Zhou, Xuan
- In:
Journal of current issues and research in advertising
44
(
2023
)
1
,
pp. 60-87
Persistent link: https://www.econbiz.de/10014234467
Saved in:
4
Intrusive or relevant? : exploring how consumers avoid native facebook ads through decomposed Persuasion knowledge
Ham, Chang-Dae
;
Ryu, Sann
;
Lee, Joonghwa
;
Chaung, Un-Chae
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 68-89
Persistent link: https://www.econbiz.de/10012821766
Saved in:
5
Green advertising on social media : brand authenticity mediates the effect of different appeals on purchase intent and digital engagement
Pittman, Matthew
;
Oeldorf-Hirsch, Anne
;
Brannan, Ashley
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 106-121
Persistent link: https://www.econbiz.de/10012821768
Saved in:
6
Changing attitudes on social media : effects of fear and information in green advertising on non-green consumers
Pittman, Matthew
;
Read, Glenna L.
;
Chen, Jie
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 175-196
Persistent link: https://www.econbiz.de/10012582520
Saved in:
7
Role of skepticism and message elaboration in determining consumers' response to cause-related marketing claims on Facebook brand pages
Bae, Mikyeung
- In:
Journal of current issues and research in advertising
41
(
2020
)
3
,
pp. 301-331
Persistent link: https://www.econbiz.de/10012289873
Saved in:
8
Exposure to presidential candidate advertising on television, website, and social media during 23 days of the 2016 primary
Thorson, Esther
;
Tham, Samuel M.
;
Chen, Weiyue
;
Kanuri, …
- In:
Journal of current issues and research in advertising
40
(
2019
)
1
,
pp. 73-89
Persistent link: https://www.econbiz.de/10012243114
Saved in:
9
Beyond the target customer : social effects of customer relationship management campaigns
Ascarza, Eva
;
Ebbes, Peter
;
Netzer, Oded
;
Danielson, Matthew
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 347-363
Persistent link: https://www.econbiz.de/10011697412
Saved in:
10
Banning controversial sponsors : understanding equilibrium outcomes when sports sponsorships are viewed as two-sided matches
Yang, Yupin
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 593-615
Persistent link: https://www.econbiz.de/10011349903
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->