Exposure to presidential candidate advertising on television, website, and social media during 23 days of the 2016 primary
Esther Thorson, Samuel M. Tham, Weiyue Chen, and Vamsi Kanuri
| Year of publication: |
2019
|
|---|---|
| Authors: | Thorson, Esther ; Tham, Samuel M. ; Chen, Weiyue ; Kanuri, Vamsi |
| Published in: |
Journal of current issues and research in advertising. - Abingdon, Oxon : Routledge, Taylor & Francis Group, ISSN 2164-7313, ZDB-ID 2070081-7. - Vol. 40.2019, 1, p. 73-89
|
| Subject: | Social Web | Social web | Website | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Wahlverhalten | Voting behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Correction enthalten in: Vol. 41.2020, Seite 119 |
| Other identifiers: | 10.1080/10641734.2018.1500319 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012243114