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subject:"Theorie"
~isPartOf:"Springer eBook Collection / Business and Economics"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Business network"
~subject:"Procurement"
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The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
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Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
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Field guide to case study research in business-to-business marketing and purchasing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
33
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1
Addressing how small suppliers cope with large customers : using the dual dimension of a product portfolio and customer buying center
Lacoste, Sylvie
;
Ben Abdelaziz, Fouad
;
Youssef, Meriem
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 188-207
Persistent link: https://www.econbiz.de/10013539057
Saved in:
2
Digitalization in B2B marketing : omnichannel management from a PLS-SEM approach
Alonso-Garcia, Javier
;
Pablo-Marti, Federico
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 317-336
Persistent link: https://www.econbiz.de/10013539265
Saved in:
3
Understanding networking dynamics in born global firms' internationalization : balancing the mix of physical and virtual networking in B2B markets
Tobiassen, Anita Ellen
;
Pettersen, Inger Beate
- In:
The journal of business & industrial marketing
38
(
2023
)
3
,
pp. 494-506
Persistent link: https://www.econbiz.de/10013539310
Saved in:
4
The outcomes of B2B data-driven customer focused value creation
Holmes, Dawn
;
Zolkiewski, Judith
;
Burton, Jamie
- In:
The journal of business & industrial marketing
38
(
2023
)
6
,
pp. 1295-1315
Persistent link: https://www.econbiz.de/10014276776
Saved in:
5
Effectual networking capability and SME performance in international B2B markets
Karami, Masoud
;
Wooliscroft, Ben
;
McNeill, Lisa S.
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2655-2672
Persistent link: https://www.econbiz.de/10014472604
Saved in:
6
Artificial intelligence adoption in business-to-business marketing : toward a conceptual framework
Chen, Lujie
;
Jiang, Mengqi
;
Jia, Fu
;
Liu, Guoquan
- In:
The journal of business & industrial marketing
37
(
2022
)
5
,
pp. 1025-1044
Persistent link: https://www.econbiz.de/10013399848
Saved in:
7
Seeds of demand-side legitimacy : when do existing companies procure from B2B startups?
Batra, Safal
;
Gupta, Vishal K.
;
Sharma, Sunil
;
Yadav, Rahul
- In:
The journal of business & industrial marketing
37
(
2022
)
12
,
pp. 2432-2441
Persistent link: https://www.econbiz.de/10013455417
Saved in:
8
Style and substance : a case study of the expansion of mature business-to-business relationships in the Italian clothing industry
Colucci, Mariachiara
;
Visentin, Marco
- In:
The journal of business & industrial marketing
32
(
2017
)
1
,
pp. 154-167
Persistent link: https://www.econbiz.de/10011609397
Saved in:
9
Information technology and performance in industrial business relationships : the mediating effect of business development
Lindh, Cecilia
;
Nordman, Emilia Rovira
- In:
The journal of business & industrial marketing
32
(
2017
)
7
,
pp. 998-1008
Persistent link: https://www.econbiz.de/10011773583
Saved in:
10
Business, industrial marketing and uncertainty
Merigo, Jose Maria
(
ed.
);
Gil Lafuente, Ana María
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011523948
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