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subject:"Theorie"
~isPartOf:"Springer eBook Collection / Business and Economics"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Procurement"
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Search: subject_exact:"B2B relationship"
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Theorie
Procurement
B-to-B-Marketing
249
Business-to-business marketing
249
Lieferantenmanagement
156
Supplier relationship management
156
Relationship marketing
89
Beziehungsmarketing
88
Marketing management
47
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47
Customer satisfaction
27
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27
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27
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27
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26
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25
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22
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21
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21
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15
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14
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Makkonen, Hannu Sakari
2
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1
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1
Brandão, Amélia
1
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1
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1
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1
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Fließ, Sabine
1
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1
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1
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1
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1
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Springer eBook Collection / Business and Economics
The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
30
Gabler Edition Wissenschaft
18
Europäische Hochschulschriften / 5
10
Entwicklungen des Investitionsgütermarketing
6
Gabler Edition Wissenschaft / Business-to-Business-Marketing
6
Journal of business-to-business marketing
6
SpringerLink / Bücher
6
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
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4
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4
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
4
Neue betriebswirtschaftliche Forschung : Nbf
4
Research
4
Berichte aus der Betriebswirtschaft
3
Business-to-Business-Marketing : Berliner Reihe ; Arbeitspapiere
3
DUV / Wirtschaftswissenschaft
3
International journal of procurement management
3
Journal of business research : JBR
3
Kompetenztransfer im Investitionsgütermarketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Netzwerkansätze im Business-to-Business-Marketing : Beschaffung, Absatz und Implementierung neuer Technologien
3
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
3
Technischer Vertrieb
3
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
2
Birkbeck working papers in economics and finance : BWPEF
2
Die Betriebswirtschaft : DBW
2
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
2
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
2
Harvard-Business-Manager : das Wissen der Besten
2
Hochschulschriften zur Betriebswirtschaftslehre
2
Innovatives Markenmanagement
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business economics : JBE
2
Journal of marketing
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Journal of marketing research
2
Journal of personal selling & sales management
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Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
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ECONIS (ZBW)
14
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1
Addressing how small suppliers cope with large customers : using the dual dimension of a product portfolio and customer buying center
Lacoste, Sylvie
;
Ben Abdelaziz, Fouad
;
Youssef, Meriem
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 188-207
Persistent link: https://www.econbiz.de/10013539057
Saved in:
2
Digitalization in B2B marketing : omnichannel management from a PLS-SEM approach
Alonso-Garcia, Javier
;
Pablo-Marti, Federico
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 317-336
Persistent link: https://www.econbiz.de/10013539265
Saved in:
3
Seeds of demand-side legitimacy : when do existing companies procure from B2B startups?
Batra, Safal
;
Gupta, Vishal K.
;
Sharma, Sunil
;
Yadav, Rahul
- In:
The journal of business & industrial marketing
37
(
2022
)
12
,
pp. 2432-2441
Persistent link: https://www.econbiz.de/10013455417
Saved in:
4
Artificial intelligence adoption in business-to-business marketing : toward a conceptual framework
Chen, Lujie
;
Jiang, Mengqi
;
Jia, Fu
;
Liu, Guoquan
- In:
The journal of business & industrial marketing
37
(
2022
)
5
,
pp. 1025-1044
Persistent link: https://www.econbiz.de/10013399848
Saved in:
5
Determinants of brand relevance in a B2B service purchasing context
Gomes, Mariana
;
Fernandes, Teresa
;
Brandão, Amélia
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 193-204
Persistent link: https://www.econbiz.de/10011486494
Saved in:
6
Business, industrial marketing and uncertainty
Merigo, Jose Maria
(
ed.
);
Gil Lafuente, Ana María
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011523948
Saved in:
7
Can the negative binomial distribution predict industrial purchases?
Wilkinson, John W.
;
Trinh, Giang
;
Lee, Richard
;
Brown, Neil
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 543-552
Persistent link: https://www.econbiz.de/10011496717
Saved in:
8
Economic sociology and the ARA interaction model
Raskovic, Matevz
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 472-485
Persistent link: https://www.econbiz.de/10011339924
Saved in:
9
Industrial buyers' use of references, word-of-mouth and reputation in complex buying situation
Aarikka-Stenroos, Leena
;
Makkonen, Hannu Sakari
- In:
The journal of business & industrial marketing
29
(
2014
)
4
,
pp. 344-352
Persistent link: https://www.econbiz.de/10010382775
Saved in:
10
Innovation adoption and diffusion in business-to-business marketing
Makkonen, Hannu Sakari
;
Johnston, Wesley J.
- In:
The journal of business & industrial marketing
29
(
2014
)
4
,
pp. 324-331
Persistent link: https://www.econbiz.de/10010382802
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