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subject:"Theorie"
~language:"eng"
~subject:"Virales Marketing"
~type_genre:"Aufsatz im Buch"
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Theorie
Virales Marketing
Advertising effects
407
Werbewirkung
407
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123
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122
Consumer behaviour
109
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109
Internet marketing
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
International advertising and communication : current insights and empirical findings
3
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
3
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
3
Advertising in new formats and media : current research and implications for marketers
2
Advertising, promotion, and new media
1
Analysen und Ansichten zur Wirtschaftsentwicklung in der Ukraine : eine Sicht ukrainischer Forscher zu Theorie und Praxis
1
Bridging the gap between advertising academia and practice
1
Digital advertising : theory and research
1
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
1
Engaging consumers through branded entertainment and convergent media
1
Essays in marketing strategy : the role of customer integration, marketing metrics, and advertising effectiveness
1
Food, people and society : a european perspective of consumer's food choices ; with 63 tables
1
Handbook of marketing decision models
1
International Customer Behaviour and Retailing Research : 2nd CIRCLE conference proceedings
1
LISS 2012 ; Vol. 2
1
Online consumer behavior : theory and research in social media, advertising, and e-tail
1
Operations research proceedings 2005 : selected papers of the Annual International Conference of the German Operations Research Society (GOR), Bremen, September 7 - 9, 2005
1
Pervasive advertising
1
Proceedings of the 14th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 30 - December 2, 2006, Vienna, Austria
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Trends in mathematical economics : dialogues between Southern Europe and Latin America
1
Word of mouth and social media
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ECONIS (ZBW)
32
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1
The effect of incongruency on advertising processing and its underlying mechanisms
Ptok, Annette
- In:
Essays in marketing strategy : the role of customer …
,
(pp. 121-180)
.
2018
Persistent link: https://www.econbiz.de/10011895270
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2
Do you like to be an aspirational referee to promote a product : act like a celebrity in emerging market
Shareef, Mahmud Akhter
;
Kumar, Vinod
;
Kumar, Uma
; …
- In:
Emerging markets from a multidisciplinary perspective : …
,
(pp. 315-328)
.
2018
Persistent link: https://www.econbiz.de/10011825178
Saved in:
3
The influence of majority agreements on attitudes
Oefele, Franziska
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 199-214)
.
2017
Persistent link: https://www.econbiz.de/10011540360
Saved in:
4
Using theory of interactive media effects (TIME) to analyze digital advertising
Sundar, S. Shyam
;
Kim, Jinyoung
;
Gambino, Andrew
- In:
Digital advertising : theory and research
,
(pp. 86-109)
.
2017
Persistent link: https://www.econbiz.de/10011646105
Saved in:
5
WOM marketing in social media
López, Manuela
;
Sicilia, María
;
Hidalgo-Alcázar, Carmen
- In:
Advertising in new formats and media : current research …
,
(pp. 149-168)
.
2016
Persistent link: https://www.econbiz.de/10011473406
Saved in:
6
Internet memes : the meteorites of the online world. Spontaneous online content with corporate relevance
Horváth, Dóra
;
Mitev, Ariel
- In:
Advertising in new formats and media : current research …
,
(pp. 243-262)
.
2016
Persistent link: https://www.econbiz.de/10011473423
Saved in:
7
A review in campaigns : going positive and negative
Ayllón Aragón, Grisel
- In:
Trends in mathematical economics : dialogues between …
,
(pp. 35-41)
.
2016
Persistent link: https://www.econbiz.de/10011800633
Saved in:
8
A theoretical model for the study of persuasive communication through digital games
Hera, Teresa de la
- In:
Engaging consumers through branded entertainment and …
,
(pp. 74-88)
.
2015
Persistent link: https://www.econbiz.de/10011389104
Saved in:
9
Banner advertisement pricing, measurement, and pretesting practices : perspectives from interactive agencies
Shen, Fuyuan
- In:
Advertising, promotion, and new media
,
(pp. 201-214)
.
2015
Persistent link: https://www.econbiz.de/10011708674
Saved in:
10
eWOM and the importance of capturing consumer attention within social media
Daugherty, Terry
;
Hoffman, Ernest
- In:
Word of mouth and social media
,
(pp. 81-101)
.
2014
Persistent link: https://www.econbiz.de/10010409809
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