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subject:"Theorie"
~subject:"E-commerce"
~type_genre:"Book section"
~type_genre:"Handbook"
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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The why of consumption : contemporary perspectives on consumer motives, goals and desires
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Theoretische Fundierung und praktische Relevanz der Handelsforschung
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Conjoint measurement : methods and applications
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Konsumperspektiven : Verhaltensaspekte und Infrastruktur : Gerhard Scherhorn zur Emeritierung
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
6
Zukunftsperspektiven für das Handelsmanagement : Konzepte, Instrumente, Trends ; Festschrift für Hans-Peter Liebmann
6
Global consumer behavior
5
Konsum : soziologische, ökonomische und psychologische Perspektiven
5
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
5
The Cambridge handbook of psychology and economic behaviour
5
Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables
4
Food, people and society : a european perspective of consumer's food choices ; with 63 tables
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International Customer Behaviour and Retailing Research : 2nd CIRCLE conference proceedings
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Labelling strategies in environmental policy
4
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
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Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
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Social psychology of consumer behavior
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Transforming e-business practices and applications : emerging technologies and concepts
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
4
Wirtschaftsethische Fragen der E-Economy
4
Beyond Hofstede : culture frameworks for global marketing and management
3
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
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Contemporary research in e-branding
3
Customer Experience : Forum Dienstleistungsmanagement
3
Customer retention in the automotive industry : quality, satisfaction and loyalty
3
Dienstleistungsmarketing : Konzeptionen und Anwendungen
3
Ethics and morality in consumption : interdisciplinary perspectives
3
Handbook on brand and experience management
3
Innovatives Dienstleistungsmarketing in Theorie und Praxis
3
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
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Konsumenten im Fokus der Wissenschaft : Festschrift anlässlich der Emeritierung von Georg Karg
3
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Marketing im gesellschaftlichen Dialog
3
Neue Wege zu nachhaltigem Konsumverhalten : eine Veranstaltung der Deutschen Bundesstiftung Umwelt zur EXPO 2000
3
Perspectives on consumer behaviour : theoretical aspects and practical applications
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ECONIS (ZBW)
712
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1
Mass customization's online sales configurator capabilities and purchase intention : the roles of psychological empowerment and ownership
Meddeb, Marwa
;
Moulins, Jean-Louis
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 1-10)
.
2024
Persistent link: https://www.econbiz.de/10014500979
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2
Consumer brand engagement through chatbots
Ohanians, Dessy
;
Wiid, Ria
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 47-66)
.
2024
Persistent link: https://www.econbiz.de/10014529063
Saved in:
3
Ethical consumption and self-authenticity in a second-hand luxury fashion industry online platform : a conceptual model of interpretation
Faraoni, Monica
;
Ranfagni, Silvia
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 359-381)
.
2024
Persistent link: https://www.econbiz.de/10014529119
Saved in:
4
Household decisions and intra-household distributions
Almås, Ingvild
;
Attanasio, Orazio P.
;
Carneiro, Pedro
- In:
Handbook of the economics of the family : Volume 1
,
(pp. 111-149)
.
2023
Persistent link: https://www.econbiz.de/10014475602
Saved in:
5
The digital drivers of consumer behavior : Industry 4.0, Web 3.0, and Artificial Intelligence
White, D. Steven
;
Pathak, Sanjeev K.
- In:
Contemporary Trends in Marketing : Problems, Processes …
,
(pp. 41-54)
.
2023
Persistent link: https://www.econbiz.de/10014338918
Saved in:
6
Should we trust consumers or bureaucrats with health insurance choices?
Yelowitz, Aaron S.
- In:
Challenges in Classical Liberalism : Debating the …
,
(pp. 193-205)
.
2023
Persistent link: https://www.econbiz.de/10014339436
Saved in:
7
Online shopping preferences in mass customization : a comparison between 2008 and 2021
Coletti, Paolo
;
Aichner, Thomas
;
Shaltoni, Abdel Monim
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 151-177)
.
2023
Persistent link: https://www.econbiz.de/10014321999
Saved in:
8
Enhancing users' digital social interactions while shopping via online sales configurators
Grosso, Chiara
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 211-238)
.
2023
Persistent link: https://www.econbiz.de/10014322025
Saved in:
9
Assessing the impact of Artificial Intelligence in e-commerce portal : a comparative study of Amazon and Flipkart
Gupta, Sachin
;
Singhvi, Shreya
;
Granata, Giuseppe
- In:
Industry 4.0 and the Digital Transformation of …
,
(pp. 173-187)
.
2023
Persistent link: https://www.econbiz.de/10014245247
Saved in:
10
The Austrian theory of consumption period planning : some neglected contributions from the interwar period
Ebeling, Richard M.
- In:
The Emergence of a Tradition: Essays in Honor of Jesús …
,
(pp. 89-112)
.
2023
Persistent link: https://www.econbiz.de/10014309333
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