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subject:"Theorie"
~subject:"Estimation"
~subject:"Virales Marketing"
~type_genre:"Aufsatz im Buch"
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Advertising effects
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
19
International advertising and communication : current insights and empirical findings
10
Theoretische Fundierung und praktische Relevanz der Handelsforschung
4
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
3
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
3
Marktpsychologie
3
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
3
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
3
Advertising in new formats and media : current research and implications for marketers
2
Advertising, promotion, and new media
2
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
2
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
2
Analysen und Ansichten zur Wirtschaftsentwicklung in der Ukraine : eine Sicht ukrainischer Forscher zu Theorie und Praxis
1
Bridging the gap between advertising academia and practice
1
Contemporary research in sports economics : proceedings of the 5th ESEA Conference
1
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Digital advertising : theory and research
1
Econometric models in marketing
1
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
1
Engaging consumers through branded entertainment and convergent media
1
Essays in marketing strategy : the role of customer integration, marketing metrics, and advertising effectiveness
1
Fernsehfinanzierung : ökonomische, rechtliche und ästhetische Perspektiven
1
Food, people and society : a european perspective of consumer's food choices ; with 63 tables
1
Handbook of marketing decision models
1
Handbook of social economics ; Vol. 1A
1
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
1
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1
International Customer Behaviour and Retailing Research : 2nd CIRCLE conference proceedings
1
Istituzioni e governo dell'economia
1
LISS 2012 ; Vol. 2
1
Marketing-Controlling
1
Markt- und Branchenentwicklungen im alpinen Tourismus
1
Medienanalyse : Methoden, Ergebnisse, Grenzen
1
Online consumer behavior : theory and research in social media, advertising, and e-tail
1
Operations research proceedings 2005 : selected papers of the Annual International Conference of the German Operations Research Society (GOR), Bremen, September 7 - 9, 2005
1
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
1
Perspektiven in der Landnutzung : Regionen, Landschaften, Betriebe ; Entscheidungsträger und Instrumente. 43. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues (GEWISOLA) 2003 in Hohenheim
1
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ECONIS (ZBW)
94
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1
The effect of incongruency on advertising processing and its underlying mechanisms
Ptok, Annette
- In:
Essays in marketing strategy : the role of customer …
,
(pp. 121-180)
.
2018
Persistent link: https://www.econbiz.de/10011895270
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2
Do you like to be an aspirational referee to promote a product : act like a celebrity in emerging market
Shareef, Mahmud Akhter
;
Kumar, Vinod
;
Kumar, Uma
; …
- In:
Emerging markets from a multidisciplinary perspective : …
,
(pp. 315-328)
.
2018
Persistent link: https://www.econbiz.de/10011825178
Saved in:
3
The influence of majority agreements on attitudes
Oefele, Franziska
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 199-214)
.
2017
Persistent link: https://www.econbiz.de/10011540360
Saved in:
4
Using theory of interactive media effects (TIME) to analyze digital advertising
Sundar, S. Shyam
;
Kim, Jinyoung
;
Gambino, Andrew
- In:
Digital advertising : theory and research
,
(pp. 86-109)
.
2017
Persistent link: https://www.econbiz.de/10011646105
Saved in:
5
Die Wirkung von Image- und Produktwerbung auf die Besuchs- und Weiterempfehlungsabsicht der Destination Zermatt
Bazzi, Marco
- In:
Markt- und Branchenentwicklungen im alpinen Tourismus
,
(pp. 45-51)
.
2017
Persistent link: https://www.econbiz.de/10011666409
Saved in:
6
WOM marketing in social media
López, Manuela
;
Sicilia, María
;
Hidalgo-Alcázar, Carmen
- In:
Advertising in new formats and media : current research …
,
(pp. 149-168)
.
2016
Persistent link: https://www.econbiz.de/10011473406
Saved in:
7
Internet memes : the meteorites of the online world. Spontaneous online content with corporate relevance
Horváth, Dóra
;
Mitev, Ariel
- In:
Advertising in new formats and media : current research …
,
(pp. 243-262)
.
2016
Persistent link: https://www.econbiz.de/10011473423
Saved in:
8
A review in campaigns : going positive and negative
Ayllón Aragón, Grisel
- In:
Trends in mathematical economics : dialogues between …
,
(pp. 35-41)
.
2016
Persistent link: https://www.econbiz.de/10011800633
Saved in:
9
A theoretical model for the study of persuasive communication through digital games
Hera, Teresa de la
- In:
Engaging consumers through branded entertainment and …
,
(pp. 74-88)
.
2015
Persistent link: https://www.econbiz.de/10011389104
Saved in:
10
Intermedia effects for appropriate/inappropriate print and internet stimuli
Rodgers, Shelly
- In:
Advertising, promotion, and new media
,
(pp. 51-67)
.
2015
Persistent link: https://www.econbiz.de/10011708653
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