//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Theorie"
~subject:"Markenführung"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Filmwirtschaft"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Theorie
Markenführung
Werbewirkung
Filmwirtschaft
1,007
Film industry
1,003
USA
203
United States
202
Consumer behaviour
153
Konsumentenverhalten
153
Kino
149
Movie theatre
149
Film
104
Welt
66
World
66
Creative industries
55
Kreativsektor
55
Social Web
52
Social web
52
Advertising effects
50
Theory
46
Viral marketing
44
Virales Marketing
44
China
39
Brand management
37
Tourism
36
Tourismus
36
Internet marketing
34
Online-Marketing
34
Product Placement
33
Product placement
33
Advertising
32
Cultural sector
32
Deutschland
32
Germany
32
Großbritannien
32
Kultursektor
32
United Kingdom
32
Werbung
32
Holiday behaviour
31
South Korea
31
more ...
less ...
Online availability
All
Undetermined
59
Free
2
Type of publication
All
Article
115
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
Aufsatzsammlung
Textbook
Aufsatz in Zeitschrift
115
Hochschulschrift
23
Graue Literatur
22
Non-commercial literature
22
Thesis
19
Working Paper
18
Arbeitspapier
16
Aufsatz im Buch
11
Book section
11
Collection of articles of several authors
5
Sammelwerk
5
Collection of articles written by one author
3
Sammlung
3
Bibliografie enthalten
2
Bibliography included
2
Case study
2
Fallstudie
2
Handbook
2
Handbuch
2
Lehrbuch
1
more ...
less ...
Language
All
English
113
German
5
Author
All
Chen, Huan
4
Hennig-Thurau, Thorsten
3
Walls, W. David
3
Wang, Ye
3
Chan, Fanny Fong Yee
2
Chisholm, Darlene C.
2
De Vany, Arthur
2
Dens, Nathalie
2
Eliashberg, Jehoshua
2
Fogel, Joshua
2
Frank, Björn
2
Ha, Kyoungnam
2
Kerrigan, Finola
2
Kupfer, Ann-Kristin
2
Luo, Hong
2
Mathys, Juliane
2
Meyer, Jeffrey
2
Pelsmacker, Patrick de
2
Song, Reo
2
Srivastava, Rajesh
2
Weinberg, Charles B.
2
Abolhasani, Morteza
1
Adjamah, Kossi
1
Ahmadi, Reza H.
1
Ai, Qi
1
Amblee, Naveen
1
Anand, Bharat N.
1
Arasu Balasubramaniam, Senthil
1
Arias, Claudia
1
Avramova, Yana R.
1
Bagella, Michele
1
Baker, David John
1
Balázs, Gyenge
1
Barn, Sukhbinder
1
Barrios, Andrés
1
Basuroy, Suman
1
Baumgarth, Carsten
1
Bazin, Yoann
1
Becchetti, Leonardo
1
Berger, Bruce K.
1
more ...
less ...
Published in...
All
Journal of promotion management : JPM
6
Management science : journal of the Institute for Operations Research and the Management Sciences
5
European journal of marketing : EJM
4
Journal of business research : JBR
4
Journal of cultural economics
4
The journal of media economics
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of promotion management : innovations in planning and applied research
3
Applied economics letters
2
Arts and the market : AAM
2
Information economics and policy : IEP
2
Journal of advertising research
2
Journal of electronic commerce research : JECR
2
Journal of global fashion marketing : JGfM
2
Journal of marketing
2
Journal of marketing research : JMR
2
Journal of media business studies
2
The marketing review
2
Asia Pacific journal of marketing and logistics
1
British journal of industrial relations : BJIR ; an international journal of employment relations
1
Economic inquiry : journal of the Western Economic Association International
1
Economics letters
1
European journal of marketing
1
Global economic review
1
Hitotsubashi journal of economics
1
IMA journal of management mathematics
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of market research
1
International marketing review
1
International organization : IO
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal for global business advancement : JGBA
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of economic dynamics & control
1
Journal of economic geography
1
Journal of economics & management strategy : JEMS
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of institutional and theoretical economics : JITE
1
more ...
less ...
Source
All
ECONIS (ZBW)
118
Showing
1
-
10
of
118
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
2
Price signalling differentiated experience goods : are uniform movie prices a puzzle?
Park, In-Uck
;
Song, Joon
- In:
The Korean economic review
37
(
2021
)
1
,
pp. 85-113
Persistent link: https://www.econbiz.de/10013419150
Saved in:
3
Legacy transmission through fashion films : visual and narrative brand heritage integration
Diaz Soloaga, Paloma
;
Muñoz Dominguez, Gemma
;
Zhou, Jing
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
4
,
pp. 429-448
Persistent link: https://www.econbiz.de/10014373503
Saved in:
4
How state influence on project work organization both drives and mitigates gendered precarity in cultural and creative industries
Pulignano, Valeria
;
Dean, Deborah
;
Domecka, Markieta
; …
- In:
British journal of industrial relations : BJIR ; an …
61
(
2023
)
2
,
pp. 313-335
Persistent link: https://www.econbiz.de/10014308527
Saved in:
5
Re-thinking brand extension theory : parents, siblings and off-spring or landlords and tenants?
Hede, Anne-Marie
;
Kerrigan, Finola
;
Thyne, Maree
- In:
Marketing theory
23
(
2023
)
2
,
pp. 249-265
Persistent link: https://www.econbiz.de/10014293961
Saved in:
6
Product placement in Chinese cinema : from resistance to acceptance : 1999-2009
Ai, Qi
;
Dong, Yinan
- In:
Journal of macromarketing
43
(
2023
)
2
,
pp. 154-170
Persistent link: https://www.econbiz.de/10014294175
Saved in:
7
Virtual reality in the motion picture industry : the relationship among movie coolness, sympathy, empathy, and word-of-mouth
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 144-159
Persistent link: https://www.econbiz.de/10012801962
Saved in:
8
The inter-generational arts branding of the Star Wars saga : may the myth be with you!
Patsiaouras, Georgios
- In:
Arts and the market : AAM
12
(
2022
)
1
,
pp. 84-101
Persistent link: https://www.econbiz.de/10012879089
Saved in:
9
The strengths of fashion film series : the effects on character empathy and brand anthropomorphism
Lim, Heejin An
;
Im, Hyunjoo
;
Lee, Garim
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 289-303
Persistent link: https://www.econbiz.de/10013410693
Saved in:
10
The effect of movie and television placements
Sharma, Abhinav
;
Nicolau, Juan Luis
;
Más Ruiz, …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013271612
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->