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subject:"Theorie"
~subject:"Markenführung"
~type_genre:"Article in journal"
~type_genre:"Book section"
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Search: subject_exact:"Filmwirtschaft"
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Journal of cultural economics
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Business of bollywood : the changing dimensions
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ECONIS (ZBW)
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1
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
2
Price signalling differentiated experience goods : are uniform movie prices a puzzle?
Park, In-Uck
;
Song, Joon
- In:
The Korean economic review
37
(
2021
)
1
,
pp. 85-113
Persistent link: https://www.econbiz.de/10013419150
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3
Legacy transmission through fashion films : visual and narrative brand heritage integration
Diaz Soloaga, Paloma
;
Muñoz Dominguez, Gemma
;
Zhou, Jing
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
4
,
pp. 429-448
Persistent link: https://www.econbiz.de/10014373503
Saved in:
4
How state influence on project work organization both drives and mitigates gendered precarity in cultural and creative industries
Pulignano, Valeria
;
Dean, Deborah
;
Domecka, Markieta
; …
- In:
British journal of industrial relations : BJIR ; an …
61
(
2023
)
2
,
pp. 313-335
Persistent link: https://www.econbiz.de/10014308527
Saved in:
5
Re-thinking brand extension theory : parents, siblings and off-spring or landlords and tenants?
Hede, Anne-Marie
;
Kerrigan, Finola
;
Thyne, Maree
- In:
Marketing theory
23
(
2023
)
2
,
pp. 249-265
Persistent link: https://www.econbiz.de/10014293961
Saved in:
6
Virtual reality in the motion picture industry : the relationship among movie coolness, sympathy, empathy, and word-of-mouth
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 144-159
Persistent link: https://www.econbiz.de/10012801962
Saved in:
7
The inter-generational arts branding of the Star Wars saga : may the myth be with you!
Patsiaouras, Georgios
- In:
Arts and the market : AAM
12
(
2022
)
1
,
pp. 84-101
Persistent link: https://www.econbiz.de/10012879089
Saved in:
8
The strengths of fashion film series : the effects on character empathy and brand anthropomorphism
Lim, Heejin An
;
Im, Hyunjoo
;
Lee, Garim
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 289-303
Persistent link: https://www.econbiz.de/10013410693
Saved in:
9
Disentangling effects of subjective and objective characteristics of advertising music
Liu, Gordon
;
Abolhasani, Morteza
;
Hang, Haiming
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1153-1183
Persistent link: https://www.econbiz.de/10013350955
Saved in:
10
Change in brand attitude depending on fashion film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
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