//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Theorie"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
~type_genre:"Sammlung"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Filmwirtschaft"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Theorie
Werbewirkung
Filmwirtschaft
1,015
Film industry
1,010
USA
206
United States
205
Consumer behaviour
154
Konsumentenverhalten
154
Kino
150
Movie theatre
150
Film
105
Welt
68
World
68
Creative industries
55
Kreativsektor
55
Social Web
52
Social web
52
Advertising effects
50
Theory
49
Viral marketing
44
Virales Marketing
44
China
39
Brand management
37
Markenführung
37
Tourism
36
Tourismus
36
Internet marketing
34
Online-Marketing
34
Deutschland
33
Germany
33
Product Placement
33
Product placement
33
Advertising
32
Cultural sector
32
Großbritannien
32
Kultursektor
32
Music industry
32
Musikwirtschaft
32
United Kingdom
32
Werbung
32
more ...
less ...
Online availability
All
Undetermined
45
Free
2
Type of publication
All
Article
94
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
Aufsatzsammlung
Sammlung
Textbook
Aufsatz in Zeitschrift
94
Graue Literatur
20
Non-commercial literature
20
Hochschulschrift
19
Thesis
17
Working Paper
17
Arbeitspapier
15
Aufsatz im Buch
11
Book section
11
Collection of articles of several authors
3
Collection of articles written by one author
3
Sammelwerk
3
Bibliografie enthalten
2
Bibliography included
2
Case study
1
Fallstudie
1
Handbook
1
Handbuch
1
Lehrbuch
1
more ...
less ...
Language
All
English
96
German
3
Author
All
Chen, Huan
4
Walls, W. David
3
Wang, Ye
3
Chan, Fanny Fong Yee
2
Chisholm, Darlene C.
2
De Vany, Arthur
2
Dens, Nathalie
2
Eliashberg, Jehoshua
2
Fogel, Joshua
2
Frank, Björn
2
Ha, Kyoungnam
2
Luo, Hong
2
Meyer, Jeffrey
2
Pelsmacker, Patrick de
2
Song, Reo
2
Srivastava, Rajesh
2
Weinberg, Charles B.
2
Abolhasani, Morteza
1
Adjamah, Kossi
1
Ahmadi, Reza H.
1
Ai, Qi
1
Amblee, Naveen
1
Anand, Bharat N.
1
Arasu Balasubramaniam, Senthil
1
Arias, Claudia
1
Avramova, Yana R.
1
Bagella, Michele
1
Baker, David John
1
Balázs, Gyenge
1
Barn, Sukhbinder
1
Barrios, Andrés
1
Basuroy, Suman
1
Baumann, Julian
1
Becchetti, Leonardo
1
Bergman, Nittai K.
1
Bijmolt, Tammo H. A.
1
Breves, Priska
1
Broekhuizen, Thijs L. J.
1
Brubaker, Pamela
1
Bruce, Norris I.
1
more ...
less ...
Published in...
All
Journal of promotion management : JPM
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Journal of cultural economics
4
The journal of media economics
4
European journal of marketing : EJM
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Applied economics letters
2
Information economics and policy : IEP
2
Journal of advertising research
2
Journal of business research : JBR
2
Journal of electronic commerce research : JECR
2
Journal of marketing research : JMR
2
Journal of media business studies
2
Journal of promotion management : innovations in planning and applied research
2
Arts and the market : AAM
1
Asia Pacific journal of marketing and logistics
1
British journal of industrial relations : BJIR ; an international journal of employment relations
1
Economic inquiry : journal of the Western Economic Association International
1
Economics letters
1
European journal of marketing
1
Global economic review
1
Hitotsubashi journal of economics
1
IMA journal of management mathematics
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of market research
1
International marketing review
1
International organization : IO
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of economic dynamics & control
1
Journal of economic geography
1
Journal of economics & management strategy : JEMS
1
Journal of global fashion marketing : JGfM
1
Journal of institutional and theoretical economics : JITE
1
Journal of international economics
1
Journal of macromarketing
1
Journal of management information systems : JMIS
1
Journal of marketing communications
1
Journal of retailing
1
more ...
less ...
Source
All
ECONIS (ZBW)
99
Showing
1
-
10
of
99
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
2
Price signalling differentiated experience goods : are uniform movie prices a puzzle?
Park, In-Uck
;
Song, Joon
- In:
The Korean economic review
37
(
2021
)
1
,
pp. 85-113
Persistent link: https://www.econbiz.de/10013419150
Saved in:
3
How state influence on project work organization both drives and mitigates gendered precarity in cultural and creative industries
Pulignano, Valeria
;
Dean, Deborah
;
Domecka, Markieta
; …
- In:
British journal of industrial relations : BJIR ; an …
61
(
2023
)
2
,
pp. 313-335
Persistent link: https://www.econbiz.de/10014308527
Saved in:
4
Product placement in Chinese cinema : from resistance to acceptance : 1999-2009
Ai, Qi
;
Dong, Yinan
- In:
Journal of macromarketing
43
(
2023
)
2
,
pp. 154-170
Persistent link: https://www.econbiz.de/10014294175
Saved in:
5
The strengths of fashion film series : the effects on character empathy and brand anthropomorphism
Lim, Heejin An
;
Im, Hyunjoo
;
Lee, Garim
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 289-303
Persistent link: https://www.econbiz.de/10013410693
Saved in:
6
The effect of movie and television placements
Sharma, Abhinav
;
Nicolau, Juan Luis
;
Más Ruiz, …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013271612
Saved in:
7
Disentangling effects of subjective and objective characteristics of advertising music
Liu, Gordon
;
Abolhasani, Morteza
;
Hang, Haiming
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1153-1183
Persistent link: https://www.econbiz.de/10013350955
Saved in:
8
Change in brand attitude depending on fashion film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Saved in:
9
Reviewer information and advertisement format : impact on watching a new movie release
Fogel, Joshua
;
Prabhu, Prajwal
- In:
Arts and the market : AAM
12
(
2022
)
2
,
pp. 105-117
Persistent link: https://www.econbiz.de/10013373290
Saved in:
10
Advertising in the environment of movies : a literature study
Ádám, Horváth
;
Balázs, Gyenge
- In:
SocioEconomic challenges : SEC
3
(
2019
)
3
,
pp. 40-46
Persistent link: https://www.econbiz.de/10012115165
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->