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subject:"Theorie"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
~type_genre:"Textbook"
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Search: subject_exact:"Filmwirtschaft"
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Theorie
Werbewirkung
Filmwirtschaft
957
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956
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197
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197
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149
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149
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147
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147
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98
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Chen, Huan
4
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3
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3
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2
Chisholm, Darlene C.
2
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2
Dens, Nathalie
2
Eliashberg, Jehoshua
2
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Journal of promotion management : JPM
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Journal of cultural economics
4
The journal of media economics
4
European journal of marketing : EJM
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Applied economics letters
2
Information economics and policy : IEP
2
Journal of business research : JBR
2
Journal of electronic commerce research : JECR
2
Journal of marketing research : JMR
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Journal of media business studies
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Journal of promotion management : innovations in planning and applied research
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Arts and the market : AAM
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Asia Pacific journal of marketing and logistics
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British journal of industrial relations : BJIR ; an international journal of employment relations
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Economic inquiry : journal of the Western Economic Association International
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Economics letters
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European journal of marketing
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Global economic review
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Hitotsubashi journal of economics
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IMA journal of management mathematics
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of market research
1
International marketing review
1
International organization : IO
1
Journal of advertising research
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of economic dynamics & control
1
Journal of economic geography
1
Journal of economics & management strategy : JEMS
1
Journal of global fashion marketing : JGfM
1
Journal of institutional and theoretical economics : JITE
1
Journal of international economics
1
Journal of macromarketing
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Journal of management information systems : JMIS
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Journal of marketing communications
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ECONIS (ZBW)
94
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1
Price signalling differentiated experience goods : are uniform movie prices a puzzle?
Park, In-Uck
;
Song, Joon
- In:
The Korean economic review
37
(
2021
)
1
,
pp. 85-113
Persistent link: https://www.econbiz.de/10013419150
Saved in:
2
How state influence on project work organization both drives and mitigates gendered precarity in cultural and creative industries
Pulignano, Valeria
;
Dean, Deborah
;
Domecka, Markieta
; …
- In:
British journal of industrial relations : BJIR ; an …
61
(
2023
)
2
,
pp. 313-335
Persistent link: https://www.econbiz.de/10014308527
Saved in:
3
Product placement in Chinese cinema : from resistance to acceptance : 1999-2009
Ai, Qi
;
Dong, Yinan
- In:
Journal of macromarketing
43
(
2023
)
2
,
pp. 154-170
Persistent link: https://www.econbiz.de/10014294175
Saved in:
4
The strengths of fashion film series : the effects on character empathy and brand anthropomorphism
Lim, Heejin An
;
Im, Hyunjoo
;
Lee, Garim
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 289-303
Persistent link: https://www.econbiz.de/10013410693
Saved in:
5
The effect of movie and television placements
Sharma, Abhinav
;
Nicolau, Juan Luis
;
Más Ruiz, …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013271612
Saved in:
6
Disentangling effects of subjective and objective characteristics of advertising music
Liu, Gordon
;
Abolhasani, Morteza
;
Hang, Haiming
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1153-1183
Persistent link: https://www.econbiz.de/10013350955
Saved in:
7
Change in brand attitude depending on fashion film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Saved in:
8
Reviewer information and advertisement format : impact on watching a new movie release
Fogel, Joshua
;
Prabhu, Prajwal
- In:
Arts and the market : AAM
12
(
2022
)
2
,
pp. 105-117
Persistent link: https://www.econbiz.de/10013373290
Saved in:
9
Advertising in the environment of movies : a literature study
Ádám, Horváth
;
Balázs, Gyenge
- In:
SocioEconomic challenges : SEC
3
(
2019
)
3
,
pp. 40-46
Persistent link: https://www.econbiz.de/10012115165
Saved in:
10
Judgment aggregation in creative production : evidence from the movie industry
Luo, Hong
;
Macher, Jeffrey T.
;
Wahlen, Michael
- In:
Management science : journal of the Institute for …
67
(
2021
)
10
,
pp. 6358-6377
Persistent link: https://www.econbiz.de/10012666148
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