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subject:"Theory"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Marketingmanagement"
~subject:"Value proposition"
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Search: subject_exact:"Value added statement"
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Theory
Marketingmanagement
Value proposition
Betriebliche Wertschöpfung
145
Value creation
145
Lieferantenmanagement
57
Supplier relationship management
57
Customer value
46
Kundenwert
46
B-to-B-Marketing
45
Business-to-business marketing
45
Customer integration
41
Kundenintegration
41
Beziehungsmarketing
36
Relationship marketing
36
Value co-creation
36
Business network
33
Unternehmensnetzwerk
33
Service-Dominant Logic
18
Service-dominant logic
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Business model
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17
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Innovationsmanagement
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Marketing management
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Bundling strategy
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Leistungsbündel
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Marketing theory
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Marketingtheorie
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Value
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E-commerce
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Electronic Commerce
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Selling
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Verkauf
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Bibliometrics
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Bibliometrie
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Consumer behaviour
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23
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Eggert, Andreas
2
Möller, K. E. Kristian
2
Arnett, Dennis B.
1
Bischoff, Pirmin
1
Brodie, Roderick J.
1
Böhm, Eva
1
Chang, Yu
1
Davey, Janet
1
Di Benedetto, C. Anthony
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Du, Mingfei
1
Ekman, Peter
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1
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1
Frow, Pennie
1
Gupta, Shaphali
1
Gupta, Sumeet
1
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1
Haas, Alexander
1
Halinen, Aino
1
Hogreve, Jens
1
Jiang, Yanxin
1
Khan, Huda
1
Khaneja, Suyash
1
Kleinaltenkamp, Michael
1
Kolk, Michael
1
Kumar, Binay
1
Kumar, V.
1
Lambkin, Mary
1
Li, Shuyang
1
Lindgreen, Adam
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Liu, Haokun
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Löbler, Helge
1
Mason, Robert
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Matthyssens, Paul
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Muzellec, Laurent
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Ngo, Liem Viet
1
O'Brien, Ingrid M.
1
O'Cass, Aron
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
Gabler Edition Wissenschaft
13
SpringerLink / Bücher
10
Journal of business research : JBR
9
Springer eBook Collection / Business and Economics
8
Wertschöpfungsnetzwerke : Festschrift für Bernd Kaluza
8
Wertschöpfungsprozesse bei Dienstleistungen : Forum Dienstleistungsmanagement
8
Working paper / National Bureau of Economic Research, Inc.
8
Strategic management journal
7
The Academy of Management review : AMR
7
Journal of business ethics : JOBE
6
Journal of the Academy of Marketing Science
6
Springer-Lehrbuch
6
The journal of business & industrial marketing
6
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
6
Business horizons
5
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
Journal of strategic marketing
5
DUV / Wirtschaftswissenschaft
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing management : MM
4
Journal of service management
4
Springer eBook Collection
4
Wertschöpfungsmanagement als Kernkompetenz : Festschrift für Horst Wildemann
4
Wirtschaftswissenschaft
4
AMS review : official publication of the Academy of Marketing Science
3
Arbeitspapier / HHL, Leipzig Graduate School of Management
3
Berichte aus der Betriebswirtschaft
3
Discussion paper / Centre for Economic Policy Research
3
Discussion papers / CEPR
3
Finanz-Betrieb : FB ; Zeitschrift für Unternehmensfinanzierung und Finanzmanagement
3
Geschäftsmodelle für Wertschöpfungsnetzwerke : Wilfried Krüger zum 60. Geburtstag
3
IDE discussion papers
3
International journal of production economics
3
Journal of innovation & knowledge : JIK
3
Journal of retailing and consumer services
3
Lehrbuch
3
Leistungserfassung und Leistungsmessung in öffentlichen Verwaltungen
3
Logistikforschung : Entwicklungszüge und Gestaltungsansätze
3
Management decision : MD
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ECONIS (ZBW)
23
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1
How do firms capture value in a full-scene smart service? : effectiveness of value proposition and co-creation capabilities
Zhang, Hong
;
Wang, Weina
;
Gupta, Sumeet
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 128-144
Persistent link: https://www.econbiz.de/10014334314
Saved in:
2
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Saved in:
3
How salespeople adapt communication of customer value propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
4
Applying multi-stage marketing in industrial markets : exploratory insights on its successful implementation, management and adaptation in dynamic markets
Wengler, Stefan
;
Kolk, Michael
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 205-222
Persistent link: https://www.econbiz.de/10014227553
Saved in:
5
Rethinking customer engagement design : using customer-mobilized engagement (CME) to grow business networks
Davey, Janet
;
O'Brien, Ingrid M.
;
Ouschan, Robyn
; …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 453-466
Persistent link: https://www.econbiz.de/10013494030
Saved in:
6
Value co-creation in industrial AI : the interactive role of B2B supplier, customer and technology provider
Li, Shuyang
;
Peng, Guochao
;
Xing, Fei
;
Zhang, Jun
; …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 105-114
Persistent link: https://www.econbiz.de/10013206360
Saved in:
7
Toward a comprehensive framework of value proposition development : from strategy to implementation
Payne, Adrian
;
Frow, Pennie
;
Steinhoff, Lena
;
Eggert, …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 244-255
Persistent link: https://www.econbiz.de/10012285182
Saved in:
8
Analyzing the impact of the coronavirus crisis on business models
Ritter, Thomas
;
Pedersen, Carsten Lund
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 214-224
Persistent link: https://www.econbiz.de/10012285358
Saved in:
9
Developing logistics value propositions : drawing insights from a disturbed manufacturing solution
Liu, Haokun
;
Purvis, Laura
;
Mason, Robert
;
Wells, Peter
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 517-527
Persistent link: https://www.econbiz.de/10012291293
Saved in:
10
Evolution of service-dominant logic : towards a paradigm and metatheory of the market and value cocreation?
Brodie, Roderick J.
;
Löbler, Helge
;
Fehrer, Julia
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 3-12
Persistent link: https://www.econbiz.de/10012064149
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