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subject:"Tourismuswirtschaft"
~person:"Arshed, Norin"
~person:"Lee, Hoon"
~subject:"Dienstleistungsqualität"
~subject:"Sponsoring"
~type:"article"
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Tourismuswirtschaft
Dienstleistungsqualität
Sponsoring
Event marketing
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Event-Marketing
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Big event
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Großveranstaltung
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1998-2014
1
Bibliometrics
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Bibliometrie
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Brand image
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Brand management
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Congruity theory
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Consumer behaviour
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Customer satisfaction
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Event sponsorship
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Festivals
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Holiday behaviour
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Integrative congruity model
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Konsumentenverhalten
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Korean festivalgoers
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Kundenzufriedenheit
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Markenführung
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Netherlands
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Niederlande
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Regional development
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Regionalentwicklung
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Service quality
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South Korea
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Sponsoring brand loyalty
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Sponsorship
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Sport event
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Sportveranstaltung
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Südkorea
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Tourism industry
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behavioral intention
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Arshed, Norin
Lee, Hoon
Scheinbaum, Angeline Close
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Lacey, Russell
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Cavicchi, Alessio
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Drengner, Jan
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Rück, Hans R. G.
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International journal of management reviews : IJMR
1
Tourism and hospitality research : THR
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
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Experiential festival attributes, perceived value, satisfaction, and behavioral intention for Korean festivalgoers
Lee, Hoon
;
Hwang, Heejeong
;
Shim, Changsup
- In:
Tourism and hospitality research : THR
19
(
2019
)
2
,
pp. 199-212
Persistent link: https://www.econbiz.de/10012165631
Saved in:
2
The congruity effects of commercial brand sponsorship in a regional event
Shin, Hakseung
;
Lee, Hoon
;
Perdue, Richard R.
- In:
Tourism management : research, policies, practice
67
(
2018
),
pp. 168-179
Persistent link: https://www.econbiz.de/10011841866
Saved in:
3
Expanding the domain of festival research : a review and research agenda
Wilson, Juliette
;
Arshed, Norin
;
Shaw, Eleanor
;
Pret, Tobias
- In:
International journal of management reviews : IJMR
19
(
2017
)
2
,
pp. 195-213
Persistent link: https://www.econbiz.de/10011707018
Saved in:
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