//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Tourismuswirtschaft"
~person:"Lacey, Russell"
~subject:"Event marketing"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Event management"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Tourismuswirtschaft
Event marketing
Event-Marketing
4
Sponsoring
4
Sponsorship
4
Sport event
3
Sportveranstaltung
3
Corporate Social Responsibility
2
Corporate social responsibility
2
Beziehungsmarketing
1
Business of sport
1
Event
1
Event marketing effectiveness
1
Experiential marketing
1
Forecasting model
1
Netherlands
1
Niederlande
1
Prognoseverfahren
1
Relationship marketing
1
Sportmarketing
1
Sports marketing
1
Veranstaltung
1
more ...
less ...
Type of publication
All
Article
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Lacey, Russell
Drengner, Jan
17
Zanger, Cornelia
12
Fairley, Sheranne
11
Jahn, Steffen
9
Schmitt, Bernd
8
Olberding, Julie Cencula
7
Scheinbaum, Angeline Close
7
Wolf, Antje
7
Nufer, Gerd
6
Eisermann, Uwe
5
Jackson, Ulrike
5
Köhler, Julia
5
Schwertfeger, Marko
5
Taheri, Babak
5
Atwal, Glyn
4
Bauer, Hans H.
4
Brakus, J. Joško
4
Bruhn, Manfred
4
Bär, Sören
4
Gaus, Hansjörg
4
Leischnig, Alexander
4
Pfadenhauer, Michaela
4
Schnitzer, Martin
4
Williams, Alistair
4
Winnen, Lothar
4
Wong, IpKin Anthony
4
Wrobel, Alexander
4
Zarantonello, Lia
4
Arcodia, Charles
3
Benkenstein, Martin
3
Beverland, Michael B.
3
Cai, Liping A.
3
Carlson, Jamie
3
Carneiro, Maria João
3
Carù, Antonella
3
Cavicchi, Alessio
3
Dias, Álvaro Lopes
3
Ermer, Beatrice
3
Filo, Kevin
3
more ...
less ...
Published in...
All
Journal of business research : JBR
2
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing communications
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Event social responsibility : a note to improve outcomes for sponsors and events
Scheinbaum, Angeline Close
;
Lacey, Russell
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1982-1986
Persistent link: https://www.econbiz.de/10011384219
Saved in:
2
How the anticipation can be as great as the experience : explaining event sponsorship exhibit outcomes via affective forecasting
Scheinbaum, Angeline Close
;
Lacey, Russell
- In:
Journal of current issues and research in advertising : …
35
(
2014
)
2
,
pp. 209-224
Persistent link: https://www.econbiz.de/10010383925
Saved in:
3
The pivotal roles of product knowledge and corporate social responsibility in event sponsorship effectiveness
Lacey, Russell
;
Scheinbaum, Angeline Close
;
Finney, R. …
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1222-1228
Persistent link: https://www.econbiz.de/10008696665
Saved in:
4
The impact of repeat attendance on event sponsorship effects
Lacey, Russell
;
Sneath, Julie Z.
;
Finney, R. Zachary
; …
- In:
Journal of marketing communications
13
(
2007
)
4
,
pp. 243-255
Persistent link: https://www.econbiz.de/10003606553
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->