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subject:"Transnational corporation"
~person:"Al-Husan, Faten Baddar"
~person:"Wengler, Stefan"
~subject:"Key-Account-Management"
~subject:"Kundengruppenmanagement"
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Search: subject_exact:"Strategic account management"
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Transnational corporation
Key-Account-Management
Kundengruppenmanagement
Key account management
7
Lieferantenmanagement
4
Supplier relationship management
4
Transaction costs
4
Transaktionskosten
4
Beziehungsmarketing
2
Cost-benefit analysis
2
Decision theory
2
Emerging economies
2
Entscheidungstheorie
2
Kosten-Nutzen-Analyse
2
Marketing
2
Relationship marketing
2
Schwellenländer
2
Theorie
2
Theory
2
Transaktionskostenansatz
2
Arab context
1
Arab countries
1
Arabische Staaten
1
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1
Business-to-Business-Marketing
1
Contingency theory
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1
Institutional theory
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Managers
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Middle East
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Network approach
1
Relationship management
1
Senior management involvement
1
Strategic management
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1
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7
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Al-Husan, Faten Baddar
Wengler, Stefan
Zupancic, Dirk
12
Pardo, Catherine
10
Sieck, Hartmut
10
Belz, Christian
9
Cheverton, Peter
9
Ivens, Björn Sven
9
Müllner, Markus
9
Homburg, Christian
7
Jensen, Ove
7
Ryals, Lynette J.
7
Senn, Christoph
7
Tzempelikos, Nektarios
7
Wilson, Kevin
7
Yip, George S.
7
Gounaris, Spiros
6
Niersbach, Barbara
6
Woodburn, Diana
6
Salojärvi, Hanna
5
Schlüter, Andrea
5
Davies, Iain A.
4
Guenzi, Paolo
4
Guesalaga, Rodrigo
4
Heinrich, Stephan
4
Lacoste, Sylvie
4
Ojasalo, Jukka
4
Richards, Keith A.
4
Schiele, Holger
4
Sidow, Hans D.
4
Storbacka, Kaj
4
Davies, Mark
3
Dekker, David J.
3
Droll, Mathias
3
Jones, Eli
3
Lenney, Peter
3
Matsuoka, Kohsuke
3
McDonald, Malcolm
3
Nätti, Satu
3
Rogers, Beth
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The journal of business & industrial marketing
2
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Handbook of strategic account management : a comprehensive resource
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business market management : jbm
1
SpringerLink / Bücher
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ECONIS (ZBW)
7
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1
The role of senior executives in managing key customers in Arab context
AlHussan, Fawaz Baddar
;
Al-Husan, Faten Baddar
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
6
,
pp. 825-835
Persistent link: https://www.econbiz.de/10011773467
Saved in:
2
Enviroments factors influencing the management of key accounts in an Arab Middle Eastern context
AlHussan, Fawaz Baddar
;
Al-Husan, Faten Baddar
; …
- In:
Industrial marketing management : the international …
43
(
2014
)
4
,
pp. 592-602
Persistent link: https://www.econbiz.de/10010386449
Saved in:
3
The appropriateness of the key account management organization
Wengler, Stefan
- In:
Handbook of strategic account management : a …
,
(pp. 317-335)
.
2014
Persistent link: https://www.econbiz.de/10010341891
Saved in:
4
Strategic account management in an emerging economy
Al-Husan, Faten Baddar
;
Brennan, Ross
- In:
The journal of business & industrial marketing
24
(
2009
)
8
,
pp. 611-620
Persistent link: https://www.econbiz.de/10009525683
Saved in:
5
The appropriateness of the key account management organization
Wengler, Stefan
- In:
Journal of business market management : jbm
1
(
2007
)
4
,
pp. 253-272
Persistent link: https://www.econbiz.de/10003591541
Saved in:
6
Key account management in business-to-business markets : an assessment of its economic value
Wengler, Stefan
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003355399
Saved in:
7
Key Account Management in Business-to-Business Markets : An Assessment of Its Economic Value
Wengler, Stefan
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10013520804
Saved in:
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