//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Transnational corporation"
~person:"Homburg, Christian"
~person:"Wengler, Stefan"
~subject:"Key-Account-Management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Strategic account management"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Transnational corporation
Key-Account-Management
Key account management
11
Lieferantenmanagement
5
Supplier relationship management
5
Kundengruppenmanagement
4
Transaction costs
4
Transaktionskosten
4
Theorie
3
Theory
3
Beziehungsmarketing
2
Cost-benefit analysis
2
Decision theory
2
Entscheidungstheorie
2
Kosten-Nutzen-Analyse
2
Marketing
2
Relationship marketing
2
Transaktionskostenansatz
2
Business organization
1
Business-to-Business-Marketing
1
Deutschland
1
Einführung
1
Germany
1
Implementation
1
Organisationsstruktur
1
Organizational structure
1
Performance measurement
1
Performance-Messung
1
Profitability
1
Rentabilität
1
Strategic management
1
Strategisches Management
1
Unternehmensorganisation
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
6
Article
5
Type of publication (narrower categories)
All
Aufsatz im Buch
3
Book section
3
Graue Literatur
3
Non-commercial literature
3
Arbeitspapier
2
Article in journal
2
Aufsatz in Zeitschrift
2
Working Paper
2
Hochschulschrift
1
Thesis
1
more ...
less ...
Language
All
English
9
German
2
Author
All
Homburg, Christian
Wengler, Stefan
Zupancic, Dirk
12
Pardo, Catherine
10
Sieck, Hartmut
10
Belz, Christian
9
Cheverton, Peter
9
Ivens, Björn Sven
9
Müllner, Markus
9
Jensen, Ove
7
Ryals, Lynette J.
7
Senn, Christoph
7
Tzempelikos, Nektarios
7
Wilson, Kevin
7
Yip, George S.
7
Gounaris, Spiros
6
Niersbach, Barbara
6
Woodburn, Diana
6
Salojärvi, Hanna
5
Schlüter, Andrea
5
Davies, Iain A.
4
Guenzi, Paolo
4
Guesalaga, Rodrigo
4
Heinrich, Stephan
4
Lacoste, Sylvie
4
Ojasalo, Jukka
4
Richards, Keith A.
4
Schiele, Holger
4
Sidow, Hans D.
4
Storbacka, Kaj
4
Al-Husan, Faten Baddar
3
Davies, Mark
3
Dekker, David J.
3
Droll, Mathias
3
Jones, Eli
3
Lenney, Peter
3
Matsuoka, Kohsuke
3
McDonald, Malcolm
3
Nätti, Satu
3
Rogers, Beth
3
more ...
less ...
Published in...
All
Handbook of strategic account management : a comprehensive resource
2
Reihe: Management-Know-how / M : praxisnah und aktuell
2
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Journal of business market management : jbm
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Series: Management know-how / M
1
SpringerLink / Bücher
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A configurational approach to strategic account management effectiveness
Homburg, Christian
;
Workman, John P.
;
Jensen, Ove
- In:
Handbook of strategic account management : a …
,
(pp. 289-316)
.
2014
Persistent link: https://www.econbiz.de/10010341332
Saved in:
2
The appropriateness of the key account management organization
Wengler, Stefan
- In:
Handbook of strategic account management : a …
,
(pp. 317-335)
.
2014
Persistent link: https://www.econbiz.de/10010341891
Saved in:
3
Key account management
Homburg, Christian
;
Bornemann, Torsten
- In:
Handbook of business-to-business marketing
,
(pp. 456-472)
.
2012
Persistent link: https://www.econbiz.de/10009500133
Saved in:
4
All customers are equal, but some are more equal : should firms prioritize their customers?
Homburg, Christian
;
Totzek, Dirk
;
Droll, Mathias
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 16-25
Persistent link: https://www.econbiz.de/10003982235
Saved in:
5
Kundenpriorisierung : Wegweiser für ein wertorientiertes Kundenbeziehungsmanagement
Homburg, Christian
;
Droll, Mathias
-
2008
Persistent link: https://www.econbiz.de/10003714104
Saved in:
6
KAM Excellence : systematic Key Account Management
Homburg, Christian
;
Jensen, Ove
-
2007
Persistent link: https://www.econbiz.de/10003589795
Saved in:
7
The appropriateness of the key account management organization
Wengler, Stefan
- In:
Journal of business market management : jbm
1
(
2007
)
4
,
pp. 253-272
Persistent link: https://www.econbiz.de/10003591541
Saved in:
8
Key account management in business-to-business markets : an assessment of its economic value
Wengler, Stefan
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003355399
Saved in:
9
Key Account Management in Business-to-Business Markets : An Assessment of Its Economic Value
Wengler, Stefan
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10013520804
Saved in:
10
KAM-Excellence : Key-Account-Management mit System
Homburg, Christian
;
Jensen, Ove
-
2004
Persistent link: https://www.econbiz.de/10013430067
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->