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subject:"Trend"
~person:"Cervellon, Marie-Cécile"
~person:"Rashid, Arooj"
~subject:"Brand image"
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Trend
Brand image
Fashion
9
Mode
9
Consumer behaviour
6
Konsumentenverhalten
6
Markenimage
5
Designation of origin
4
Herkunftsbezeichnung
4
Brand management
3
Luxury goods
3
Luxusgüter
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Markenführung
3
Rules of origin
3
Textile distribution
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Textilhandel
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Ursprungsregeln
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Advertising effects
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Bekleidungsindustrie
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Brand
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Europa
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branding
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country of origin
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fashion
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retail brands
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wholesale brands
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Cervellon, Marie-Cécile
Rashid, Arooj
Choi, Tsan-Ming
5
Ko, Eunju
4
Lee, Yuri
4
Ranfagni, Silvia
4
Barnes, Liz
3
Cho, Eunjoo
3
Choo, Ho Jung
3
Cuesta-Valiño, Pedro
3
Guercini, Simone
3
Gutiérrez-Rodríguez, Pablo
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Kim, HaeJung
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Loureiro, Sandra Maria Correia
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Aiello, Gaetano
2
Arrigo, Elisa
2
Baghi, Ilaria
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Bang, Nguyen
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Camiciottoli, Belinda Crawford
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Chen, Cheng-Hao Steve
2
Codeluppi, Vanni
2
Faraoni, Monica
2
Fiore, Ann Marie
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Gabrielli, Veronica
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García-Henche, Blanca
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Haryanto, Handrix Chris
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Hui, Chi-leung
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Im, Hyunjoo
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Jin, Byoungho
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Kim, Hyunsook
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Kim, Kyung Hoon
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Kim, Sang Jin
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Liu, Na
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Madsen, Dag Øivind
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Mayasari, Iin
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Miller, Karen
2
Moon, Hakil
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Ozuem, Wilson
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Pareek, Ashish
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Park, Hyejune
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Country of origin effect : looking back and moving forward
1
Green advertising and the reluctant consumer
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of fashion marketing and management
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
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1
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
2
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
3
Management perspectives on country of origin
Rashid, Arooj
;
Barnes, Liz
;
Warnaby, Gary
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 230-244
Persistent link: https://www.econbiz.de/10011575487
Saved in:
4
Victoris's dirty secrets : effectiveness of green not-for-profit messages targeting brands
Cervellon, Marie-Cécile
- In:
Green advertising and the reluctant consumer
,
(pp. 110-122)
.
2014
Persistent link: https://www.econbiz.de/10010399376
Saved in:
5
Victoria's dirty secrets : effectiveness of green not-for-profit messages targeting brands
Cervellon, Marie-Cécile
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 133-145
Persistent link: https://www.econbiz.de/10009762977
Saved in:
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