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subject:"Trend"
~subject:"Brand image"
~subject:"Italien"
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Search: subject_exact:"Mode"
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Subject
All
Trend
Brand image
Italien
Mode
2,726
Fashion
2,465
Konsumentenverhalten
1,037
Consumer behaviour
1,031
Bekleidungsindustrie
1,004
Clothing industry
971
Textilhandel
590
Textile distribution
583
Brand management
399
Markenführung
399
Luxury goods
343
Luxusgüter
343
Lieferkette
232
Supply chain
232
Sustainability
198
Social Web
194
Social web
194
Nachhaltigkeit
190
Markenimage
180
Einzelhandel
178
Retail trade
175
Bekleidung
163
Clothing
160
Online-Marketing
155
Internet marketing
154
Online-Handel
146
Online retailing
145
Brand
142
Markenartikel
142
Beziehungsmarketing
130
Relationship marketing
128
Nachhaltige Entwicklung
123
Sustainable development
123
Corporate Social Responsibility
117
Corporate social responsibility
114
Marketing management
113
Marketingmanagement
113
fashion
103
Textile trades
100
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Undetermined
131
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38
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Article
268
Book / Working Paper
45
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Article in journal
218
Aufsatz in Zeitschrift
218
Aufsatz im Buch
40
Book section
40
Case study
8
Collection of articles of several authors
8
Fallstudie
8
Sammelwerk
8
Aufsatzsammlung
6
Conference paper
3
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3
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3
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3
Bibliografie
2
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1
Bibliography included
1
Fallstudiensammlung
1
Market information
1
Marktinformation
1
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1
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Language
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English
289
Italian
14
Undetermined
5
German
4
French
1
Spanish
1
Author
All
Merlo, Elisabetta
9
Guercini, Simone
7
Ranfagni, Silvia
6
Choi, Tsan-Ming
5
Ko, Eunju
4
Lee, Yuri
4
Runfola, Andrea
4
Barnes, Liz
3
Belfanti, Carlo
3
Cho, Eunjoo
3
Choo, Ho Jung
3
Codeluppi, Vanni
3
Kim, HaeJung
3
Loureiro, Sandra Maria Correia
3
Rashid, Arooj
3
Rinaldi, Francesca Romana
3
Aiello, Gaetano
2
Amatulli, Cesare
2
Arrigo, Elisa
2
Baghi, Ilaria
2
Bang, Nguyen
2
Bigliardi, Barbara
2
Bottani, Eleonora
2
Camiciottoli, Belinda Crawford
2
Capalbo, Cinzia
2
Cedrola, Elena
2
Cervellon, Marie-Cécile
2
Chen, Cheng-Hao Steve
2
Colapinto, Cinzia
2
Colucci, Mariachiara
2
Cuesta-Valiño, Pedro
2
Danese, Pamela
2
Esposito De Falco, Salvatore
2
Faraoni, Monica
2
Fiore, Ann Marie
2
Gabrielli, Veronica
2
Guido, Gianluigi
2
Gutiérrez-Rodríguez, Pablo
2
Haryanto, Handrix Chris
2
Hui, Chi-leung
2
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Institution
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Ente Italiano della Moda
1
FACTUM Conference <3., 2023, Pisa>
1
Fondazione Istituto internazionale di storia economica "F. Datini" / Settimana di studi <52., 2021, Online>
1
Il sistema moda italiano tra tradizione e innovazione: vantaggi competitivi e scenari globali <Veranstaltung> <2016, Rom>
1
Springer Fachmedien Wiesbaden
1
Published in...
All
Journal of fashion marketing and management
43
Journal of business research : JBR
13
Journal of global fashion marketing : JGfM
12
Journal of retailing and consumer services
9
Cogent business & management
5
Fast fashion systems : theories and applications
5
The journal of brand management : an international journal
5
Business history
4
International journal of business and globalisation : IJBG
4
Psychology & marketing
4
The journal of product & brand management
4
Asia Pacific journal of marketing and logistics
3
International studies of management and organization
3
Journal of Islamic marketing
3
Australasian marketing journal
2
Biblioteca dell'economia d'azienda
2
Enterprise & society : the international journal of business history
2
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
Gadjah Mada international journal of business
2
Intelligent fashion forecasting systems : models and applications
2
International journal of advertising : the review of marketing communications
2
International journal of consumer studies
2
International journal of production economics
2
International journal of retail & distribution management
2
Italian journal of marketing : ITJM
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of historical research in marketing
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Management : journal of contemporary management issues
2
Market : review for marketing theory and practice
2
Marketing : ZFP ; journal of research and management
2
Qualitative market research : an international journal
2
Saggi
2
South Asian journal of management : SAJM
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Springer eBook Collection
2
SpringerLink / Bücher
2
The IUP journal of marketing management : IJMM
2
The international review of retail, distribution and consumer research
2
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Source
All
ECONIS (ZBW)
306
OLC EcoSci
7
Showing
1
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10
of
313
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date (oldest first)
1
Promoting access-based consumption practices through fashion renting : evidence from Italy
Savelli, Elisabetta
;
Francioni, Barbara
;
Curina, Ilaria
; …
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10014471208
Saved in:
2
Does destination nostalgic advertising enhance tourists' intentions to visit? : the moderating role of destination type
Su, LuJun
;
Ye, Chengzhi
;
Huang, Yinghua
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457508
Saved in:
3
Measuring employee-consumer integrated retailer brand equity
Rudkowski, Janice
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014460871
Saved in:
4
The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 649-664
Persistent link: https://www.econbiz.de/10014467626
Saved in:
5
Ephemeral who? : evidence from the reconversion process implemented by Italian fashion companies in response to the COVID-19 pandemic
Vecchi, Alessandra
;
Colucci, Mariachiara
- In:
European management review : EMR
21
(
2024
)
1
,
pp. 9-30
Persistent link: https://www.econbiz.de/10014530845
Saved in:
6
Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, Manoela Costa
;
Apaolaza, Vanessa
;
Hartmann, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1950-1961
Persistent link: https://www.econbiz.de/10014335655
Saved in:
7
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
8
Consumer-brand relationship in the phygital age : a study of luxury fashion
Bartoli, Chiara
;
Nosi, Costanza
;
Mattiacci, Alberto
; …
- In:
Italian journal of marketing : ITJM
2023
(
2023
)
4
,
pp. 429-450
Persistent link: https://www.econbiz.de/10014461342
Saved in:
9
Open innovation in Italian high-end fashion : an analysis of network tie formation by new ventures
Butticè, Vincenzo
;
Franzoni, Chiara
;
Lorenzen, Mark
; …
- In:
Journal of industrial and business economics
50
(
2023
)
4
,
pp. 849-875
Persistent link: https://www.econbiz.de/10014461420
Saved in:
10
The influence of Muslim fashion influencers on purchase intention mediated by attitude towards the advertising and brand attitude in the Muslim fashion industry in Indonesia
Avrillia, Micky Dita
;
Moeljadi
;
Hapsari, Raditha
-
2023
Persistent link: https://www.econbiz.de/10014480150
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