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subject:"Trend"
~subject:"Brand image"
~subject:"Retail trade"
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Trend
Brand image
Retail trade
Mode
2,703
Fashion
2,442
Konsumentenverhalten
1,028
Consumer behaviour
1,022
Bekleidungsindustrie
992
Clothing industry
959
Textilhandel
585
Textile distribution
578
Brand management
396
Markenführung
396
Luxury goods
339
Luxusgüter
339
Lieferkette
228
Supply chain
228
Social Web
193
Social web
193
Sustainability
193
Nachhaltigkeit
185
Markenimage
178
Einzelhandel
175
Bekleidung
163
Clothing
160
Online-Marketing
153
Internet marketing
152
Online-Handel
146
Online retailing
145
Brand
141
Markenartikel
141
Beziehungsmarketing
129
Relationship marketing
127
Nachhaltige Entwicklung
119
Sustainable development
119
Corporate Social Responsibility
115
Corporate social responsibility
112
Marketing management
111
Marketingmanagement
111
fashion
102
Italien
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German
3
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Choi, Tsan-Ming
8
Ko, Eunju
4
Kumar, Sandeep
4
Lee, Yuri
4
Madhani, Pankaj M.
4
Ranfagni, Silvia
4
Arrigo, Elisa
3
Bagai, Smita
3
Barnes, Liz
3
Cho, Eunjoo
3
Choo, Ho Jung
3
Flath, David
3
Guercini, Simone
3
Jin, Byoungho
3
Kim, HaeJung
3
Loureiro, Sandra Maria Correia
3
Madsen, Dag Øivind
3
Martínez-de-Albéniz, Victor
3
McColl, Julie
3
Mogaji, Emmanuel
3
Moore, Christopher
3
Nariu, Tatsuhiko
3
Ozuem, Wilson
3
Perry, Patsy
3
Rashid, Arooj
3
Ryding, Daniella
3
Sebald, Anna Kathrin
3
Teller, Christoph
3
Utaka, Atsuo
3
Vignali, Gianpaolo
3
Warnaby, Gary
3
Wood, Steve
3
Wu, Juanjuan
3
Aiello, Gaetano
2
Alexander, Bethan
2
Aslam, Usman
2
Baghi, Ilaria
2
Bai, Huifeng
2
Baier, Daniel
2
Bang, Nguyen
2
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Hochschule Offenburg
1
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Journal of fashion marketing and management
46
Journal of retailing and consumer services
25
Journal of business research : JBR
19
Journal of global fashion marketing : JGfM
11
Cogent business & management
7
Asia Pacific journal of marketing and logistics
5
Fast fashion systems : theories and applications
5
International journal of business and globalisation : IJBG
5
International journal of retail & distribution management
5
The international review of retail, distribution and consumer research
5
The journal of brand management : an international journal
5
International journal of production economics
4
International journal of retail and distribution management
4
Manufacturing & service operations management : M & SOM
4
Psychology & marketing
4
The journal of product & brand management
4
Contemporary case studies on fashion production, marketing and operations
3
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
3
Journal of Islamic marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Qualitative market research : an international journal
3
Analytical modeling research in fashion business
2
Asian Academy of Management journal : AAMJ
2
Australasian marketing journal
2
European retail research
2
Gadjah Mada international journal of business
2
Global business review
2
Intelligent fashion forecasting systems : models and applications
2
International business and economics research journal
2
International journal of advertising : the review of marketing communications
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Management : journal of contemporary management issues
2
Market : review for marketing theory and practice
2
Marketing : ZFP ; journal of research and management
2
Palgrave Studies of Marketing in Emerging Economies
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
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Source
All
ECONIS (ZBW)
379
OLC EcoSci
6
Showing
1
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10
of
385
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date (oldest first)
1
Does destination nostalgic advertising enhance tourists' intentions to visit? : the moderating role of destination type
Su, LuJun
;
Ye, Chengzhi
;
Huang, Yinghua
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457508
Saved in:
2
Measuring employee-consumer integrated retailer brand equity
Rudkowski, Janice
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014460871
Saved in:
3
The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 649-664
Persistent link: https://www.econbiz.de/10014467626
Saved in:
4
Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, Manoela Costa
;
Apaolaza, Vanessa
;
Hartmann, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1950-1961
Persistent link: https://www.econbiz.de/10014335655
Saved in:
5
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
6
Consumer-brand relationship in the phygital age : a study of luxury fashion
Bartoli, Chiara
;
Nosi, Costanza
;
Mattiacci, Alberto
; …
- In:
Italian journal of marketing : ITJM
2023
(
2023
)
4
,
pp. 429-450
Persistent link: https://www.econbiz.de/10014461342
Saved in:
7
Unpacking nontarget majority consumers' responses to modest fashion : how market controversy perpetuates marketplace exclusion
Audrezet, Alice
;
Parguel, Béatrice
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
13/14
,
pp. 1302-1330
Persistent link: https://www.econbiz.de/10014427187
Saved in:
8
The influence of Muslim fashion influencers on purchase intention mediated by attitude towards the advertising and brand attitude in the Muslim fashion industry in Indonesia
Avrillia, Micky Dita
;
Moeljadi
;
Hapsari, Raditha
-
2023
Persistent link: https://www.econbiz.de/10014480150
Saved in:
9
Product information failures on websites and their impact on mobile shopping behaviour
Amsl, Sarah
;
Watson, Iain
;
Teller, Christoph
;
Wood, Steve
- In:
International journal of retail and distribution management
51
(
2023
)
9/10
,
pp. 1135-1157
Persistent link: https://www.econbiz.de/10014484074
Saved in:
10
Examining the role of social media marketing on brand love and its impact on brand centrality : the study of local fashion brands for the millennials
Mayasari, Iin
;
Haryanto, Handrix Chris
;
Hutagaol, …
- In:
Journal of Indonesian economy & business
38
(
2023
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10014288345
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