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subject:"USA"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~isPartOf:"SpringerLink / Bücher"
~subject:"Basketball"
~subject:"Guerilla-Marketing"
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USA
Basketball
Guerilla-Marketing
Sport event
91
Sportveranstaltung
91
Sportmarketing
46
Sports marketing
46
Consumer behaviour
34
Konsumentenverhalten
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Professional sports
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
SpringerLink / Bücher
Journal of sports economics
34
International journal of sport management and marketing : IJSMM
21
Journal of sport management : the official journal of the North American Society of Sport Management
16
Sport management review
8
International journal of sports marketing & sponsorship
5
Applied economics
4
European Sport management quarterly : ESMQ
4
International journal of sport finance
4
Journal of advertising research
4
Journal of promotion management : JPM
4
Reutlinger Diskussionsbeiträge zu Marketing und Management
4
European journal of marketing : EJM
3
International journal of services and operations management
3
Journal of business research : JBR
3
Managing service quality : MSQ ; an international journal
3
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
Asian economic policy review : AEPR
2
Contemporary economic policy : a journal of Western Economic Association International
2
Discussion paper series / IZA
2
Hamburg contemporary economic discussions
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer behaviour : an international research review
2
Journal of nonprofit & public sector marketing
2
New horizons in the economics of sport
2
Southern economic journal
2
Sportmanagement : SPM
2
The annals of regional science : an international journal of urban, regional and environmental research and policy ; official journal of the Western Regional Science Association
2
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
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Working paper / National Bureau of Economic Research, Inc.
2
Working papers / Department of Economics, West Virginia University
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Advances in business and management forecasting
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Advertising and violence : concepts and perspectives
1
Ambush Marketing
1
Applied financial economics letters
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Asia Pacific journal of marketing and logistics
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Business horizons
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CESR-Schaeffer Working Paper
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California management review
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ECONIS (ZBW)
29
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1
The evolution of media reporting of ambush marketing
Burton, Nicholas
;
Snyder, Kevin
;
McKelvey, Steve
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011919165
Saved in:
2
An experimental approach to assessing the effectiveness of official sponsor designations in an ambush marketing scenario
Brownlee, Eric
;
Greenwell, T. Christopher
;
Moorman, Anita
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
3
,
pp. 145-153
Persistent link: https://www.econbiz.de/10011933913
Saved in:
3
Examining consumer perceptions of demand-based ticket pricing in sport
Shapiro, Stephen L.
;
Drayer, Joris
;
Dwyer, Brendan
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
1
,
pp. 34-46
Persistent link: https://www.econbiz.de/10011508551
Saved in:
4
Differentiating mass participant sport event consumers : traditional versus non-traditional events
Buning, Richard J.
;
Walker, Matthew
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
1
,
pp. 47-58
Persistent link: https://www.econbiz.de/10011508553
Saved in:
5
Effects of sport event satisfaction on team identification and revisit intent
Lee, Joon Sung
;
Kang, Joon Ho
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
4
,
pp. 225-234
Persistent link: https://www.econbiz.de/10011415233
Saved in:
6
Price elasticity of ticket demand in the professional basketball league in Japan : a case study of simulating ticket purchase rates using conjoint analysis
Ninomiya, Hiroaki
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
4
,
pp. 246-257
Persistent link: https://www.econbiz.de/10011415252
Saved in:
7
Foreign Corrupt Practices Act cases impact sport marketing strategies
Dodds, Mark A.
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
4
,
pp. 258-260
Persistent link: https://www.econbiz.de/10011415253
Saved in:
8
An examination of constraints and motivators as predictors of sport media consumption substitution intention
Larkin, Ben
;
Fink, Janet S.
;
Trail, Galen T.
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
3
,
pp. 183-197
Persistent link: https://www.econbiz.de/10011372408
Saved in:
9
An examination of fantasy sport participation motives and substitution versus attendance intention
Larkin, Ben
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10011304054
Saved in:
10
Identifying key market demand factors associated with high school basketball tournaments
Cianfrone, Beth A.
;
Zhang, Xiaohe
;
Pitts, Brenda G.
; …
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10011304059
Saved in:
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