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subject:"USA"
~subject:"Brand management"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Handbuch"
~type_genre:"Hochschulschrift"
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The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
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International journal of business and globalisation : IJBG
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ECONIS (ZBW)
79
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1
VAT notches, voluntary registration, and bunching : Theory and U.K. evidence
Liu, Li
;
Lockwood, Ben
;
Almunia, Miguel
;
Tam, Hiu
- In:
The review of economics and statistics
103
(
2021
)
1
,
pp. 151-164
Persistent link: https://www.econbiz.de/10012649627
Saved in:
2
Markenführung von Kreditinstituten : Statusanalyse und Übertragbarkeit von Strategien und Instrumenten aus der Konsumgüterbranche
Wildschütz, Frank
-
2015
Persistent link: https://www.econbiz.de/10010528983
Saved in:
3
The impact of demonetization on the impulse buying behavior of FMCG consumers
Pandya, Prashant Ravindrakumar
;
Pandya, Kerav
- In:
The IUP journal of management research : IJMR
17
(
2018
)
4
,
pp. 45-62
Persistent link: https://www.econbiz.de/10011980602
Saved in:
4
Flagship stores for FMCG national brands : do they improve brand cognitions and create favorable consumer reactions?
Nierobisch, Tim
;
Toporowski, Waldemar
;
Dannewald, Till
; …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 117-137
Persistent link: https://www.econbiz.de/10011629027
Saved in:
5
An analysis of the determinants of consumer purchase behavior towards green FMCG products
Tandon, Manvinder Singh
;
Sethi, Vaishali
- In:
The IUP journal of marketing management : IJMM
16
(
2017
)
3
,
pp. 7-21
Persistent link: https://www.econbiz.de/10011749537
Saved in:
6
Special issue: resale price maintenance a decade after Leegin
Elzinga, Kenneth G.
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011781914
Saved in:
7
Resale price maintenance post Leegin : a model of RPM incentives
Comanor, William S.
;
Salant, David J.
- In:
Review of industrial organization : RIO
50
(
2017
)
2
,
pp. 169-179
Persistent link: https://www.econbiz.de/10011781934
Saved in:
8
Adapting premium FMCG strategies to luxury brands
Dollet, Jean Noel
;
Díaz, Angel
;
Fernández-Moya, …
- In:
International journal of business excellence
12
(
2017
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10011800723
Saved in:
9
A fast-moving consumer goods company and business intelligence strategy development
Hawking, Paul
;
Sellitto, Carmine
- In:
International journal of enterprise information systems …
13
(
2017
)
2
,
pp. 22-33
Persistent link: https://www.econbiz.de/10011721933
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10
Vergleichende Werbung für die Positionierung neuer Marken : Untersuchung der Werbewirkung mittels Strukturgleichungsanalyse
Kramer, Robert
-
2017
Positionierung neuer Marken in Konsumgütermärkten -- Forschungsstand zur vergleichenden Werbung -- Analyse der Werbewirkung vergleichender Werbung in drei Produktkategorien -- Vergleichsintensität vergleichender Werbung.
Persistent link: https://www.econbiz.de/10014018473
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