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subject:"United States"
~isPartOf:"Agribusiness : an internat. journal"
~isPartOf:"Report / Marketing Science Institute"
~subject:"Marketingmanagement"
~subject:"Theory"
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United States
Marketingmanagement
Theory
Sales promotion
8
Verkaufsförderung
8
Consumer behaviour
4
Konsumentenverhalten
4
USA
4
Brand
2
Einzelhandel
2
Markenartikel
2
Marketing management
2
Preismanagement
2
Pricing strategy
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Retail trade
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Theorie
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Advertising
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Advertising effects
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Brand management
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Cheese
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Decomposition method
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Dekompositionsverfahren
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France
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Frankreich
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Hedonic price index
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Hedonischer Preisindex
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Market research
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Bouhlal, Yasser
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Bronnenberg, Bart J.
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Capps, Oral
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Chandon, Pierre
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Heerde, Harald J. van
1
Laurent, Gilles
1
Leeflang, Peter
1
McAlister, Leigh
1
Panzone, Luca
1
Tiffin, Richard
1
Wansink, Brian
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Agribusiness : an internat. journal
Report / Marketing Science Institute
Journal of business research : JBR
13
Journal of promotion management : JPM
13
Journal of marketing research : JMR
10
Journal of retailing and consumer services
9
Journal of retailing
8
Journal of marketing communications
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Working paper / National Bureau of Economic Research, Inc.
7
American journal of agricultural economics
6
Quantitative marketing and economics : QME
6
European journal of operational research : EJOR
5
Gabler Edition Wissenschaft
5
Journal of marketing
5
International journal of economic issues : IJEI
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of promotion management : innovations in planning and applied research
4
Journal of the Academy of Marketing Science
4
Journal of the Operational Research Society : OR
4
The journal of personal selling & sales management : JPSSM
4
Agricultural and resource economics review : ARER
3
Company and customer relations
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of industrial organization
3
International journal of production economics
3
International journal of sport management and marketing : IJSMM
3
Journal of advertising research
3
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
NICPRE / National Institute for Commodity Promotion Research and Evaluation
3
Psychology & marketing
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Vision : the journal of business perspective
3
Asia Pacific journal of marketing and logistics
2
CESifo working papers
2
CUDARE working paper series
2
Discussion papers / Deutsches Institut für Wirtschaftsforschung
2
ERIM report series research in management
2
European journal of marketing : EJM
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ECONIS (ZBW)
5
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1
The impact of retail promotion on the decision to purchase private label products : the case of US processed cheese
Bouhlal, Yasser
;
Capps, Oral
- In:
Agribusiness : an internat. journal
28
(
2012
)
1
,
pp. 15-28
Persistent link: https://www.econbiz.de/10009503342
Saved in:
2
The impact of price promotions on producer strategies in markets with large product heterogeneity
Panzone, Luca
;
Tiffin, Richard
- In:
Agribusiness : an internat. journal
28
(
2012
)
4
,
pp. 421-439
Persistent link: https://www.econbiz.de/10009661493
Saved in:
3
Flexible decomposition of price promotion effects using store-level scanner data
Heerde, Harald J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
2002
Persistent link: https://www.econbiz.de/10001681986
Saved in:
4
Hedonic and utilitarian consumer benefits of sales promotions
Chandon, Pierre
;
Wansink, Brian
;
Laurent, Gilles
-
1999
Persistent link: https://www.econbiz.de/10001412778
Saved in:
5
The impact of marketing policy on promotional price elasticities and baseline sales
Zenor, Michael J.
;
Bronnenberg, Bart J.
;
McAlister, Leigh
-
1998
Persistent link: https://www.econbiz.de/10000986728
Saved in:
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