The impact of price promotions on producer strategies in markets with large product heterogeneity
Year of publication: |
2012
|
---|---|
Authors: | Panzone, Luca ; Tiffin, Richard |
Published in: |
Agribusiness : an internat. journal. - Hoboken, NJ : Wiley, ISSN 0742-4477, ZDB-ID 743656-7. - Vol. 28.2012, 4, p. 421-439
|
Subject: | Theorie | Theory | Preismanagement | Pricing strategy | Verkaufsförderung | Sales promotion | Marketingmanagement | Marketing management |
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