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subject:"United States"
~isPartOf:"European journal of operational research : EJOR"
~subject:"Marketingmanagement"
~subject:"Theory"
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Marketingmanagement
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Sales promotion
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Chiang, Wei-yu Kevin
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Fildes, Robert
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Gökgür, Burak
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Jiang, Yuanchun
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Karray, Salma
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Liu, Yezheng
1
Ma, Shaohui
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European journal of operational research : EJOR
Journal of business research : JBR
13
Journal of promotion management : JPM
13
Journal of marketing research : JMR
10
Journal of retailing and consumer services
9
Journal of retailing
8
Journal of marketing communications
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Working paper / National Bureau of Economic Research, Inc.
7
American journal of agricultural economics
6
Quantitative marketing and economics : QME
6
Gabler Edition Wissenschaft
5
Journal of marketing
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International journal of economic issues : IJEI
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of promotion management : innovations in planning and applied research
4
Journal of the Academy of Marketing Science
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Journal of the Operational Research Society : OR
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The journal of personal selling & sales management : JPSSM
4
Agricultural and resource economics review : ARER
3
Company and customer relations
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Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of industrial organization
3
International journal of production economics
3
International journal of sport management and marketing : IJSMM
3
Journal of advertising research
3
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
NICPRE / National Institute for Commodity Promotion Research and Evaluation
3
Psychology & marketing
3
Report / Marketing Science Institute
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Vision : the journal of business perspective
3
Agribusiness : an internat. journal
2
Asia Pacific journal of marketing and logistics
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CESifo working papers
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CUDARE working paper series
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Discussion papers / Deutsches Institut für Wirtschaftsforschung
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ERIM report series research in management
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European journal of marketing : EJM
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ECONIS (ZBW)
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1
Optimal promotional mix and pricing when faced with uncertain product value
Wang, Ruibing
;
Wang, Qiao
;
Chiang, Wei-yu Kevin
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 637-651
Persistent link: https://www.econbiz.de/10014456616
Saved in:
2
Dynamic and targeted bundle pricing of two independently valued products
Gökgür, Burak
;
Karabati, Selcuk
- In:
European journal of operational research : EJOR
279
(
2019
)
1
,
pp. 184-198
Persistent link: https://www.econbiz.de/10012102735
Saved in:
3
Optimizing online recurring promotions for dual-channel retailers : segmented markets with multiple objectives
Jiang, Yuanchun
;
Liu, Yezheng
;
Shang, Jennifer
; …
- In:
European journal of operational research : EJOR
267
(
2018
)
2
,
pp. 612-627
Persistent link: https://www.econbiz.de/10011812537
Saved in:
4
A retail store SKU promotions optimization model for category multi-period profit maximization
Ma, Shaohui
;
Fildes, Robert
- In:
European journal of operational research : EJOR
260
(
2017
)
2
,
pp. 680-692
Persistent link: https://www.econbiz.de/10011699095
Saved in:
5
Effectiveness of retail joint promotions under different channel structures
Karray, Salma
- In:
European journal of operational research : EJOR
210
(
2011
)
3
,
pp. 745-751
Persistent link: https://www.econbiz.de/10008990032
Saved in:
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