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subject:"United States"
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~subject:"Konsumentenverhalten"
~subject:"Quality of life"
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United States
Konsumentenverhalten
Quality of life
Measurement
14
Messung
14
Consumer behaviour
8
Brand image
6
Markenimage
6
Brand
3
Brand management
3
Markenartikel
3
Markenführung
3
Corporate reputation
2
Firmenimage
2
Market research
2
Marktforschung
2
Meinungsforschung
2
Opinion poll
2
Advertising effects
1
Benchmarking
1
Bewertung
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Celebrity endorsement
1
Celebrity-Werbung
1
Cognition
1
Consumer goods marketing
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer satisfaction
1
Evaluation
1
Kognition
1
Konsumgütermarketing
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Kundenzufriedenheit
1
Marketing
1
Performance measurement
1
Performance-Messung
1
Product differentiation
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Product quality
1
Produktdifferenzierung
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Produktqualität
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Article
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8
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English
8
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Banelis, Melissa
1
Bongers, Martin
1
Coelho, Pedro S.
1
Dolnicar, Sara
1
East, Robert
1
Ehrenberg, Andrew S. C.
1
Esteves, Susana P.
1
Goodall, Victoria
1
Goodhardt, Gerald
1
Grün, Bettina
1
Hand, Chris
1
Hofmeyr, Jan
1
Holtzman, Paul
1
Martinez Caro, Laura
1
Martinez Garcia, Jose Antonio
1
Noël, Noel Mark
1
Romaniuk, Jenni
1
Rossiter, John R.
1
Singh, Jaywant
1
Stocchi, Lara
1
Uncles, Mark D.
1
Wright, Malcolm
1
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International journal of market research : JMRS ; the journal of the Market Research Society
Working paper / National Bureau of Economic Research, Inc.
157
NBER working paper series
48
Discussion paper series / IZA
30
NBER Working Paper
30
Journal of business research : JBR
26
Finance and economics discussion series
25
Discussion paper / Centre for Economic Policy Research
24
The American economic review
23
Journal of retailing and consumer services
20
Monthly labor review : MLR
19
The review of economics and statistics
16
The review of income and wealth : journal of the International Association for Research in Income and Wealth
16
Working papers / Federal Reserve Bank of Philadelphia, Research Department
16
The journal of brand management : an international journal
15
The journal of economic perspectives : EP ; a journal of the American Economic Association
13
Working paper
13
The review of financial studies
12
Applied economics letters
11
Journal of policy analysis and management : the journal of the Association for Public Policy Analysis and Management
11
Journal of marketing research : JMR
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Psychology & marketing
10
Review of social economy : publication of the Association for Social Economics
10
SOEP papers on multidisciplinary panel data research / German Socio-Economic Panel Study (SOEP), DIW Berlin
10
Working paper series
10
BLS working papers
9
Economics letters
9
IZA Discussion Paper
9
International journal of selection and assessment
9
Journal of business ethics : JOBE
9
Review / Federal Reserve Bank of St. Louis
9
SpringerLink / Bücher
9
Discussion papers / CEPR
8
International journal of hospitality management
8
International journal of market research
8
Journal of applied econometrics
8
Oxford bulletin of economics and statistics
8
The European journal of health economics
8
The Oxford handbook of well-being and public policy
8
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ECONIS (ZBW)
8
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1
A new measure of consideration set size : the average number of salient brands
Stocchi, Lara
;
Banelis, Melissa
;
Wright, Malcolm
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
1
,
pp. 79-94
Persistent link: https://www.econbiz.de/10011472554
Saved in:
2
A benchmark process for measuring consumer perceptions of total quality
Noël, Noel Mark
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
2
,
pp. 149-166
Persistent link: https://www.econbiz.de/10010347892
Saved in:
3
"Distortion" in retrospective measures of word of mouth
East, Robert
;
Uncles, Mark D.
;
Romaniuk, Jenni
;
Hand, Chris
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
4
,
pp. 477-486
Persistent link: https://www.econbiz.de/10009788922
Saved in:
4
"Pick aby" measures contaminate brand image studies
Dolnicar, Sara
;
Rossiter, John R.
;
Grün, Bettina
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
6
,
pp. 821-834
Persistent link: https://www.econbiz.de/10009688235
Saved in:
5
A new measure of brand attitudinal equity based on the Zipf distribution
Hofmeyr, Jan
;
Goodall, Victoria
;
Bongers, Martin
; …
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
2
,
pp. 181-202
Persistent link: https://www.econbiz.de/10003693173
Saved in:
6
Building better causal models to measure the relationship between attitudes and customer loyality
Martinez Garcia, Jose Antonio
;
Martinez Caro, Laura
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
4
,
pp. 437-447
Persistent link: https://www.econbiz.de/10003746151
Saved in:
7
Measuring customer loyalty to product variants
Singh, Jaywant
;
Ehrenberg, Andrew S. C.
;
Goodhardt, Gerald
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
4
,
pp. 513-532
Persistent link: https://www.econbiz.de/10003746174
Saved in:
8
The choice between a five-point and a ten-point scale in the framework of customer satisfaction measurement
Coelho, Pedro S.
;
Esteves, Susana P.
- In:
International journal of market research : JMRS ; the …
49
(
2007
)
3
,
pp. 313-339
Persistent link: https://www.econbiz.de/10003467510
Saved in:
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