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subject:"United States"
~isPartOf:"International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing"
~isPartOf:"Psychology & marketing"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Sozio-Marketing"
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United States
Beziehungsmarketing
Social Marketing
17
Social marketing
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Nonprofit marketing
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Nonprofit-Marketing
13
Consumer behaviour
7
Konsumentenverhalten
7
USA
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Nonprofit organization
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Advertising effects
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Gemeinnützige Organisation
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Brand management
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Fundraising
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Gesundheitsvorsorge
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Markenführung
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Preventive care
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Psychology of advertising
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Relationship marketing
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social marketing
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Bigné Alcañiz, J. Enrique
1
Boyd Posey, Kristen
1
Currás-Pérez, Rafael
1
Curtis, Kerry P.
1
Ford, John B.
1
Hsieh, Jasper
1
Hu, Michael Y.
1
Huhmann, Bruce A.
1
Jewell, Robert D.
1
Johnson, Jennifer Wiggins
1
Knibb, Jana Nekesa
1
LaTour, Kathryn A.
1
LaTour, Michael S.
1
Merchant, Altaf
1
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1
Peck, Joann
1
Ruiz Mafe, Carla
1
Sanz Blas, Silvia
1
Schweidel, David A.
1
Smith, Anne W.
1
Taute, Harry A.
1
Taylor, Kimberly A.
1
Thakur, Ramendra
1
Yarborough Layden, Deborah
1
Yeh, Marie A.
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International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
Psychology & marketing
International journal of nonprofit & voluntary sector marketing
14
Journal of marketing for higher education
13
Journal of nonprofit & public sector marketing
12
International journal of nonprofit and voluntary sector marketing
11
Health marketing quarterly
10
Journal of advertising : official publication of the American Academy of Advertising
9
Working paper / National Bureau of Economic Research, Inc.
9
International review on public and non-profit marketing
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
The Routledge companion to nonprofit marketing
6
Journal of advertising research
4
The evolution of nonprofit marketing
4
Journal of business research : JBR
3
Nonprofit and voluntary sector quarterly
3
Nonprofit marketing : sectoral applications
3
The Jossey-Bass handbook of nonprofit leadership and management
3
Australasian marketing journal
2
Contemporary research in e-branding
2
Europäische Hochschulschriften / 5
2
Hamburger Schriften zur Marketingforschung
2
International journal of internet marketing and advertising : IJIMA
2
Journal of marketing
2
Journal of philanthropy and marketing
2
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
2
Nonprofit management & leadership
2
The Harvard John M. Olin discussion paper series
2
Administrative Sciences : open access journal
1
Advertising and violence : concepts and perspectives
1
Alumni-Schriftenreihe
1
American economic journal : a journal of the American Economic Association
1
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Applied economic perspectives and policy
1
Asia Pacific journal of innovation and entrepreneurship : APJIE
1
Beiträge zur Marketingwissenschaft : Arbeitspapiere
1
Bridging the gap between advertising academia and practice
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Corporate transparency : wie Unternehmen im Glashaus-Zeitalter Wettbewerbsvorteile erzielen
1
Critical concepts in economics
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ECONIS (ZBW)
8
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1
Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
Saved in:
2
Can purchase behavior predict relationship perceptions and willingness to donate?
Johnson, Jennifer Wiggins
;
Peck, Joann
;
Schweidel, David A.
- In:
Psychology & marketing
31
(
2014
)
8
,
pp. 647-659
Persistent link: https://www.econbiz.de/10010399720
Saved in:
3
Stereotype processing's effect on the impact of the myth/fact message format and the role of personal relevance
Yeh, Marie A.
;
Jewell, Robert D.
;
Hu, Michael Y.
- In:
Psychology & marketing
30
(
2013
)
1
,
pp. 36-45
Persistent link: https://www.econbiz.de/10009716246
Saved in:
4
Cry, laugh, or fight : the impact of the advertising image and disease target match on consumers' evaluations of cancer advertising
Taylor, Kimberly A.
;
Knibb, Jana Nekesa
- In:
Psychology & marketing
30
(
2013
)
4
,
pp. 318-331
Persistent link: https://www.econbiz.de/10009737742
Saved in:
5
Consumer behavioural intentions in cause-related marketing : the role of identification and social cause involvement
Bigné Alcañiz, J. Enrique
;
Currás-Pérez, Rafael
; …
- In:
International review on public and nonprofit marketing …
7
(
2010
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10008667917
Saved in:
6
Emotional information management : concept development and measurement in public service announcements
Taute, Harry A.
;
Huhmann, Bruce A.
;
Thakur, Ramendra
- In:
Psychology & marketing
27
(
2010
)
5
,
pp. 417-444
Persistent link: https://www.econbiz.de/10003972413
Saved in:
7
Word of mouth marketing and international adoption agencies
Boyd Posey, Kristen
;
Yarborough Layden, Deborah
;
Neuby, …
- In:
International review on public and nonprofit marketing …
6
(
2009
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10003889857
Saved in:
8
Implications of stakeholder concept and market orientation in the US nonprofit arts context
Hsieh, Jasper
;
Curtis, Kerry P.
;
Smith, Anne W.
- In:
International review on public and nonprofit marketing …
5
(
2008
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003732071
Saved in:
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