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subject:"United States"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
~subject:"Brand"
~subject:"Consumer behaviour"
~subject:"E-commerce"
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United States
Brand management
Brand
Consumer behaviour
E-commerce
Internet marketing
318
Online-Marketing
318
Konsumentenverhalten
190
Social Web
187
Social web
187
Markenführung
82
Viral marketing
75
Virales Marketing
75
Social media
73
Online retailing
70
Online-Handel
70
Beziehungsmarketing
65
Relationship marketing
65
Advertising effects
50
Werbewirkung
50
Brand image
49
Markenimage
49
Advertising
42
Werbung
40
Electronic Commerce
35
Markenartikel
35
Customer integration
28
Kundenintegration
28
Luxury goods
27
Luxusgüter
27
Marketing management
24
Marketingmanagement
24
Social network
17
Soziales Netzwerk
17
Social media marketing
15
Website
15
Internet
14
Confidence
13
Vertrauen
13
Customer satisfaction
12
Digital marketing
12
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225
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225
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225
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English
225
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Filieri, Raffaele
8
Ko, Eunju
6
Richard, Marie-Odile
6
Choi, Jeonghye
4
Dwivedi, Yogesh Kumar
4
Bartikowski, Boris
3
Bigné Alcañiz, J. Enrique
3
Hajli, Nick
3
Rana, Nripendra P.
3
Ruiz Mafe, Carla
3
Seo, Yuri
3
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Wang, Fang
3
Yoon, Sukki
3
Aiello, Gaetano
2
Alamanos, Eleftherios
2
Augusto, Mário Gomes
2
Bazi, Saleh
2
Behl, Abhishek
2
Chatzipanagiotou, Kalliopi
2
Chen, Jie
2
Chen, Qimei
2
Choi, Yung Kyun
2
Chung, Jaihak
2
Cui, Geng
2
Dennis, Charles
2
Dessart, Laurence
2
Gauri, Dinesh Kumar
2
Gierl, Heribert
2
Gorton, Matthew
2
Guzman, Francisco
2
Jang, Sungha
2
Janssen, Loes
2
Karimi, Sahar
2
Ketelaar, Paul E.
2
Kim, Alex Jiyoung
2
Kim, Angella J.
2
Kim, Hye-yŏng
2
Kim, Jikyung
2
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Published in...
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Journal of business research : JBR
International journal of internet marketing and advertising : IJIMA
153
Journal of retailing and consumer services
153
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
91
Journal of marketing communications
82
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
82
International journal of advertising : the review of marketing communications
79
International journal of electronic marketing and retailing : IJEMR
66
Journal of promotion management : innovations in planning and applied research
61
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
61
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
60
Journal of internet commerce
59
International journal of hospitality management
53
The journal of product & brand management
53
Journal of advertising research
52
Cogent business & management
45
Electronic commerce research
44
Information systems research : ISR
44
Management science : journal of the Institute for Operations Research and the Management Sciences
42
Tourism management : research, policies, practice
41
Journal of management information systems : JMIS
39
Journal of promotion management : JPM
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Marketing intelligence & planning
35
SpringerLink / Bücher
35
Technological forecasting & social change : an international journal
35
The journal of brand management : an international journal
35
International journal of technology marketing : IJTMkt
34
Journal of electronic commerce research : JECR
34
Journal of travel and tourism marketing
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of marketing
32
International journal of contemporary hospitality management
31
Business horizons
30
Psychology & marketing
30
Springer eBook Collection
30
Asia Pacific journal of marketing and logistics
29
International journal of e-business research : an official publication of the Information Resources Management Association
29
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
29
Journal of marketing research : JMR
29
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ECONIS (ZBW)
225
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21
Influencer marketing and the growth of affiliates : the effects of language features on engagement behavior
Syrdal, Holly A.
;
Myers, Susan
;
Sen, Sandipan
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303734
Saved in:
22
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
23
The impact of company-generated posts with crisis-related content on online engagement behavior
Kleer, Nicola
;
Kunz, Reinhard
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304134
Saved in:
24
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
25
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
26
Suspicion of online product reviews as fake : cues and consequences
Harrison-Walker, L. Jean
;
Jiang, Ying
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
Saved in:
27
Family firms' characteristics and consumer behaviour : an enquiry into millennials' purchase intention in the online channel
Bargoni, Augusto
;
Kliestik, Tomas
;
Jabeen, Fauzia
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534115
Saved in:
28
Fake or credible? : antecedents and consequences of perceived credibility in exaggerated online reviews
Román, Sergio
;
Riquelme, Isabel P.
;
Iacobucci, Dawn
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534117
Saved in:
29
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
30
Doing good by sharing messages : an investigation of "You Share, We Donate" campaigns and how they can attain viral success
Wen, Xiaohan
;
Kim, Shinhye
;
Bowen, Melanie
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534234
Saved in:
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