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subject:"United States"
~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of international business studies : JIBS ; an official journal of the Academy of International Business"
~subject:"International marketing"
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United States
International marketing
Designation of origin
42
Herkunftsbezeichnung
42
Consumer behaviour
36
Konsumentenverhalten
36
Brand image
22
Markenimage
22
Brand management
13
Internationales Marketing
13
Markenführung
13
country of origin
10
National culture
9
Nationalkultur
9
Rules of origin
9
Ursprungsregeln
9
Brand
7
Markenartikel
7
China
5
Advertising effects
4
Consumer ethnocentrism
4
Country of origin
4
Globalisierung
4
Globalization
4
India
4
Indien
4
Product quality
4
Produktqualität
4
Werbewirkung
4
animosity
4
ethnocentrism
4
Advertising
3
Confidence
3
Country image
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Emerging economies
3
Schwellenländer
3
South Korea
3
Structural equation model
3
Strukturgleichungsmodell
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3
USA
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16
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English
16
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Aashish, Kumar
2
Raman, Prashant
2
Biswas, Abhijit
1
Cooksey, Ray W.
1
Grewal, Dhruv
1
Guha, Abhijit
1
Hamzaoui-Essoussi, Leila
1
Han, C. M.
1
Heuvel, Jauke van den
1
Hornikx, Jos
1
Janssen, Anne
1
Jo, Myung-soo
1
Kim, Chang-soo
1
Klein, Jill Gabrielle
1
Lee, Wei-Na
1
Little, Joseph P.
1
Magnusson, Peter
1
Meurs, Frank van
1
Pappu, Ravi
1
Paswan, Audhesh K.
1
Quaye, Emmanuel Silva
1
Quester, Pascale G.
1
Roy, Subhadip
1
Sharma, Piyush
1
Singh, Nitish
1
Sirianni, Nancy J.
1
Sun, Qin
1
Terpstra, Vern
1
Tieslau, Margie A.
1
Tsai, Wanhsiu Sunny
1
Verlegh, Peeter W. J.
1
Westjohn, Stanford A.
1
Yeboah-Banin, Abena A.
1
Yoo, Jinnie Jinyoung
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Journal of global marketing
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
International marketing review
19
Journal of international consumer marketing
15
The journal of consumer marketing
7
International business review : the official journal of the European International Business Academy
6
Journal of international marketing
6
Asia Pacific journal of marketing and logistics
5
Corporate reputation review : an international journal
5
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
5
Journal of world trade : law, economic policy, public policy
5
American journal of agricultural economics
4
Discussion paper / Centre for Economic Policy Research
4
Journal of business research : JBR
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Agricultural economics : the journal of the International Association of Agricultural Economists
3
Canadian journal of agricultural economics : CJAE
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of consumer studies
3
International journal of emerging markets
3
Journal of Islamic marketing
3
Journal of agricultural economics
3
Journal of food products marketing
3
Journal of retailing and consumer services
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Panel Reports
3
The journal of brand management : an international journal
3
Working paper / Center for Agricultural and Rural Development
3
World trade review : economics, law, international institutions
3
Advances in international marketing
2
Agricultural and resource economics review : ARER
2
Appellate Body Reports
2
Business history
2
Economics working paper series
2
Essays on the effects of brand names and prices on consumer behavior
2
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
2
Fundamentals of marketing research ; Vol. 6
2
IMADI.net-Projektbericht
2
International business and economics research journal
2
International journal of management and economics
2
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ECONIS (ZBW)
16
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1
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10
of
16
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date (oldest first)
1
Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.
;
Quaye, Emmanuel Silva
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
Saved in:
2
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
3
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
4
How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
5
Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
Saved in:
6
Beyond country image favorability : how brand positioning via country personality stereotypes enhances brand evaluations
Magnusson, Peter
;
Westjohn, Stanford A.
;
Sirianni, Nancy J.
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 318-338
Persistent link: https://www.econbiz.de/10012006998
Saved in:
7
Country resources, country image, and exports : country branding and international marketing implications
Sun, Qin
;
Paswan, Audhesh K.
;
Tieslau, Margie A.
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 233-246
Persistent link: https://www.econbiz.de/10011654414
Saved in:
8
Consumer ethnocentrism : reconceptualization and cross-cultural validation
Sharma, Piyush
- In:
Journal of international business studies : JIBS ; an …
46
(
2015
)
3
,
pp. 381-389
Persistent link: https://www.econbiz.de/10010509563
Saved in:
9
Decontextualizing consumer animosity
Little, Joseph P.
;
Singh, Nitish
- In:
Journal of global marketing
28
(
2015
)
2
,
pp. 83-98
Persistent link: https://www.econbiz.de/10011284959
Saved in:
10
Can experiences with a country's foods improve images of that country?
Jo, Myung-soo
;
Kim, Chang-soo
- In:
Journal of global marketing
27
(
2014
)
1
,
pp. 46-57
Persistent link: https://www.econbiz.de/10010346496
Saved in:
1
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