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subject:"United States"
~isPartOf:"Marketing intelligence & planning"
~subject:"Social Web"
~subject:"Unternehmenserfolg"
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United States
Social Web
Unternehmenserfolg
Marketing management
82
Marketingmanagement
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Marketing
16
Consumer behaviour
13
Konsumentenverhalten
13
KMU
10
SME
10
Firm performance
9
Market research
9
Marktforschung
9
Internet marketing
8
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8
Online-Marketing
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Harker, Michael
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Marketing intelligence & planning
Journal of business research : JBR
89
Industrial marketing management : the international journal for industrial and high-tech firms
65
Journal of strategic marketing
38
The journal of business & industrial marketing
33
Journal of marketing
28
Journal of the Academy of Marketing Science
27
European journal of marketing : EJM
25
Journal of marketing management : MM
23
Journal of marketing communications
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
International marketing review
18
Cogent business & management
17
International journal of internet marketing and advertising : IJIMA
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Business horizons
14
Journal of advertising research
14
International business review : the official journal of the European International Business Academy
13
The journal of brand management : an international journal
13
Journal of global marketing
12
SpringerLink / Bücher
12
International entrepreneurship and management journal
11
Springer eBook Collection
11
AMS review : official publication of the Academy of Marketing Science
10
Australasian marketing journal
10
International journal of hospitality management
10
Journal of retailing and consumer services
10
MSI reports : working paper series
10
The marketing review
10
Harvard business review : HBR
9
International journal of business and globalisation : IJBG
9
Journal of business ethics : JOBE
9
Journal of business strategy
9
Journal of international marketing
9
Journal of marketing theory and practice
9
Management research review
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Psychology & marketing
9
The journal of consumer marketing
9
Asia Pacific journal of marketing and logistics
8
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ECONIS (ZBW)
18
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18
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1
Influencers' smiles work regardless of product and message
Kim, Taeyeon
;
Read, Glenna L.
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 425-440
Persistent link: https://www.econbiz.de/10013393439
Saved in:
2
Branding capabilities and SME performance in an emerging market : the moderating effect of brand regulations
Odoom, Raphael
;
Agbemabiese, George Cudjoe
; …
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 473-487
Persistent link: https://www.econbiz.de/10011723771
Saved in:
3
Marketing spending and aftermarket performance of IPO firms
Fine, Monica B.
;
Gleason, Kimberly
;
Mullen, Michael
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 560-576
Persistent link: https://www.econbiz.de/10011723828
Saved in:
4
The role of the marketing strategy process in the innovativeness-performance relationship of SMEs
Finoti, Lucas
;
Didonet, Simone Regina
;
Toaldo, Ana Maria
; …
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 298-315
Persistent link: https://www.econbiz.de/10011706978
Saved in:
5
Managed earnings : the negative impact of marketer's discretionary advertising expenditures on firm performance
Meyer, Heather M.
;
Ujah, Nacasius U.
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 192-204
Persistent link: https://www.econbiz.de/10011700798
Saved in:
6
Exploring the integration of social media within integrated marketing communication frameworks : perspectives of services marketers
Valos, Michael John
;
Habibi, Fatemeh
;
Casidy, Riza
; …
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10011459169
Saved in:
7
Content and compliance of pharmaceutical social media marketing
Huhman, Bruce A.
;
Limbu, Yam B.
- In:
Marketing intelligence & planning
34
(
2016
)
7
,
pp. 977-999
Persistent link: https://www.econbiz.de/10011623909
Saved in:
8
Is diffusion of marketing competence necessary for a market orientation? : a comparative investigation of marketing managers and their defining traits
Loveland, James M.
;
Thompson, Scott A.
;
Lounsbury, John W.
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 469-484
Persistent link: https://www.econbiz.de/10011298757
Saved in:
9
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
10
Marketing strategies and practices in the contemporary environment
Sarmaniotis, Christos
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010364223
Saved in:
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