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subject:"United States"
~language:"eng"
~person:"Heerde, Harald J. van"
~person:"Kirikoshi, Toru"
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Heerde, Harald J. van
Kirikoshi, Toru
Kaiser, Harry M.
6
Gómez, Miguel I.
5
Richards, Timothy J.
4
Zettelmeyer, Florian
4
Busse, Meghan R.
3
Talukdar, Debabrata
3
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Lam, Son K.
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Foundations and trends in marketing : FTMKT
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Health care management science
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International journal of pharmaceutical and healthcare marketing : IJPHM
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ECONIS (ZBW)
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Promotion dynamics
Neslin, Scott A.
;
Heerde, Harald J. van
-
2009
Persistent link: https://www.econbiz.de/10003928447
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2
Modeling the effects of physician-directed promotion using genetic algorithm-partial least squares
Lim, Chee Wooi
;
Kirikoshi, Toru
;
Okano, Katsuhiko
- In:
International journal of pharmaceutical and healthcare …
2
(
2008
)
3
,
pp. 195-215
Persistent link: https://www.econbiz.de/10003929479
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3
Understanding the effects of pharmaceutical promotion : a neural network approach guided by genetic algorithm-partial least squares
Lim, Chee Wooi
;
Kirikoshi, Toru
- In:
Health care management science
11
(
2008
)
4
,
pp. 359-372
Persistent link: https://www.econbiz.de/10003778379
Saved in:
4
Flexible decomposition of price promotion effects using store-level scanner data
Heerde, Harald J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
2002
Persistent link: https://www.econbiz.de/10001681986
Saved in:
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