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subject:"United States"
~person:"Chandon, Jean Louis"
~person:"Chyi, Hsiang Iris"
~person:"Divakaran, Pradeep Kumar Ponnamma"
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Chandon, Jean Louis
Chyi, Hsiang Iris
Divakaran, Pradeep Kumar Ponnamma
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Internet applications in Euromarketing
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JMM : the international journal on media management
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The netnographic method as early warning : linking antecedents of pre-release behavior of technology-enabled community to future market trends
Divakaran, Pradeep Kumar Ponnamma
- In:
Technological forecasting & social change : an …
125
(
2017
),
pp. 245-257
Persistent link: https://www.econbiz.de/10011899720
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2
Capturing "human bandwidth2 : a multidimensional model for measuring attention on Web sites
Zheng, Nan
;
Chyi, Hsiang Iris
;
Kaufhold, Kelly
- In:
JMM : the international journal on media management
14
(
2012
)
2
,
pp. 157-179
Persistent link: https://www.econbiz.de/10009571068
Saved in:
3
Effect of price information and promotion on click-through rates for Internet banners
Chtourou, Mohamed Saber
;
Chandon, Jean Louis
; …
- In:
Internet applications in Euromarketing
,
(pp. 23-40)
.
2002
Persistent link: https://www.econbiz.de/10002403313
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