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subject:"United States"
~person:"Goldfarb, Avi"
~subject:"Electronic Commerce"
~subject:"Werbung"
~type_genre:"Aufsatz in Zeitschrift"
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United States
Electronic Commerce
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Internet marketing
18
Online-Marketing
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8
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8
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5
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4
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Goldfarb, Avi
Dwivedi, Yogesh Kumar
13
Choi, Yung Kyun
10
Fogel, Joshua
9
Hudders, Liselot
9
Tucker, Catherine
9
Fesenmaier, Daniel R.
8
Ghose, Anindya
8
Jerath, Kinshuk
8
Law, Chun Hung Roberts
8
Rozendaal, Esther
8
Sayedi, Amin
8
Bellman, Steven
7
Boerman, Sophie C.
7
Jansen, Bernard J.
7
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7
Sahni, Navdeep S.
7
Smith, Katherine Taken
7
Viswanathan, Siva
7
Arora, Taanika
6
Bijmolt, Tammo H. A.
6
Cho, Chang-Hoan
6
Katona, Zsolt
6
Kim, Jooyoung
6
Kumar, Subodha
6
Reijmersdal, Eva A. van
6
Wilbur, Kenneth C.
6
Yoon, Sukki
6
Ahuja, Vandana
5
Balseiro, Santiago R.
5
Bernritter, Stefan F.
5
Bright, Laura F.
5
Cauberghe, Veroline
5
Danaher, Peter J.
5
Dens, Nathalie
5
Evans, Nathaniel J.
5
Guo, Xiaolong
5
Lobel Trong Thuy Tran
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Lu, Xianghua
5
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Journal of marketing research : JMR
2
Review of industrial organization : RIO
2
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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1
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
2
What is different about online advertising?
Goldfarb, Avi
- In:
Review of industrial organization : RIO
44
(
2014
)
2
,
pp. 115-129
Persistent link: https://www.econbiz.de/10010375282
Saved in:
3
Introduction : the economics of internet advertising
Goldfarb, Avi
;
Tremblay, Victor J.
- In:
Review of industrial organization : RIO
44
(
2014
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10010375288
Saved in:
4
How do firms make money selling digital goods online?
Lambrecht, Anja
;
Goldfarb, Avi
;
Bonatti, Alessandro
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 331-341
Persistent link: https://www.econbiz.de/10010401317
Saved in:
5
Advertising bans and the substitutability of online and offline advertising
Goldfarb, Avi
;
Tucker, Catherine
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 207-227
Persistent link: https://www.econbiz.de/10008987836
Saved in:
6
Implications of "online display advertising : targeting and obtrusiveness"
Goldfarb, Avi
;
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 413-415
Persistent link: https://www.econbiz.de/10009160804
Saved in:
7
Discussion of "online display advertising : targeting and obtrusiveness" by Avi Goldfarb and Catherine Tucker
Matwyshyn, Andrea M.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 409-412
Persistent link: https://www.econbiz.de/10009160811
Saved in:
8
When is less more, and how much more? : thoughts on the psychological and economic implications of online targeting and obtrusiveness
Lodish, Leonard M.
;
Reed II, Americus
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 405-408
Persistent link: https://www.econbiz.de/10009160814
Saved in:
9
Online display advertising : targeting and obtrusiveness
Goldfarb, Avi
;
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 389-404
Persistent link: https://www.econbiz.de/10009160816
Saved in:
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