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subject:"United States"
~person:"Malshe, Avinash"
~subject:"Salespeople"
~subject:"Theorie"
~subject:"Werbung"
~type_genre:"Article in journal"
~type_genre:"Glossar enthalten"
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United States
Salespeople
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Sales promotion
7
Verkaufsförderung
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Marketing management
4
Marketingmanagement
4
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4
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3
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3
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3
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2
Sales-marketing interface
2
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Malshe, Avinash
Jain, Amit
7
Malik, Garima
7
Gómez, Miguel I.
5
Ailawadi, Kusum L.
4
Neslin, Scott A.
4
Richards, Timothy J.
4
Bogomolova, Svetlana
3
Honeycutt, Earl D.
3
Johnson, Jeff S.
3
Kaiser, Harry M.
3
Mantrala, Murali K.
3
Sinitsyn, Maxim
3
Sridhar, Shrihari
3
Talukdar, Debabrata
3
Agrawal, Anil Kumar
2
Alavi, Sascha
2
Albers, Sönke
2
Aydinli, Aylin
2
Belch, George E.
2
Belch, Michael A.
2
Bertini, Marco
2
Brown, Mark G.
2
Busse, Meghan R.
2
Cheng, T. C. E.
2
Choi, Sungchul
2
Churchill, Gilbert A.
2
Cohen, Justin
2
Cohen-Hillel, Tamar
2
Corsi, Armando
2
Delgado-Ballester, Elena
2
Fildes, Robert
2
Ford, Neil M.
2
Foros, Øystein
2
Friend, Scott B.
2
Gauri, Dinesh K.
2
Gauri, Dinesh Kumar
2
Gedenk, Karen
2
Gierl, Heribert
2
Gupta, Amit Ambar
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
1
The journal of business & industrial marketing
1
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All
ECONIS (ZBW)
4
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1
The sales-marketing interface : a systematic literature review and directions for future research
Biemans, Wim G.
;
Malshe, Avinash
;
Johnson, Jeff S.
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 324-337
Persistent link: https://www.econbiz.de/10013259090
Saved in:
2
Understanding the sales-marketing interface dysfunction experience in business-to-business firms : a matter of perspective
Malshe, Avinash
;
Johnson, Jeff S.
;
Viio, Paul
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 145-157
Persistent link: https://www.econbiz.de/10011730144
Saved in:
3
An exploration of key connections within sales-marketing interface
Malshe, Avinash
- In:
The journal of business & industrial marketing
26
(
2011
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10009007646
Saved in:
4
How is marketers' credibility construed within the sales-marketing interface?
Malshe, Avinash
- In:
Journal of business research : JBR
63
(
2010
)
1
,
pp. 13-19
Persistent link: https://www.econbiz.de/10003909480
Saved in:
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