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subject:"United States"
~subject:"19.10.1987"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles of several authors"
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United States
19.10.1987
Advertising industry
351
Werbewirtschaft
351
Werbung
122
Advertising
120
Creativity
60
Kreativität
60
USA
56
Werbewirkung
36
Advertising effects
35
Theorie
25
Theory
25
Marketing management
22
Marketingmanagement
22
Internet marketing
20
Online-Marketing
20
Agency theory
19
Prinzipal-Agent-Theorie
19
Deutschland
18
Germany
18
Advertising planning
16
Werbeplanung
16
Consumer behaviour
14
Economic history
14
Konsumentenverhalten
14
Marketing
14
Wirtschaftsgeschichte
14
Creative industries
13
Großbritannien
13
Kreativsektor
13
United Kingdom
13
advertising
13
Brand management
12
China
12
Markenführung
12
Advertising history
11
Beziehungsmarketing
11
Geschichte
11
History
11
Media industries
11
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6
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54
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Aufsatz in Zeitschrift
Collection of articles of several authors
Article in journal
54
Aufsatz im Buch
24
Book section
24
Graue Literatur
10
Non-commercial literature
10
Arbeitspapier
9
Working Paper
9
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Lehrbuch
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English
56
German
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Silk, Alvin J.
4
Berndt, Ernst R.
2
Broyles, Sheri J.
2
Forker, Olan D.
2
Ki, Eyun-jung
2
King, Charles
2
Koslow, Scott
2
Nachum, Lilach
2
Patwardhan, Padmini
2
Stuhlfaut, Mark W.
2
Windels, Kasey
2
Anderson, Kay E.
1
Bakir, Aysen
1
Bals, Lydia
1
Bao, Yeqing
1
Barringer, Bruce R.
1
Beard, Fred
1
Beard, Fred K.
1
Bechky, Beth A.
1
Berthon, Pierre R.
1
Bian, Xuemei
1
Bichard, Shannon L.
1
Boyer, Kenneth Duncan
1
Campbell, Colin
1
Chambers, Todd
1
Cheong, Yunjae
1
Choi, Hong-lim
1
Cohen, Andrew C.
1
Cuomo, Maria Teresa
1
De Gregorio, Federico
1
Deighton, John
1
Dixon, Bruce L.
1
Duhan, Dale F.
1
Ellram, Lisa M.
1
Erickson, Gary M.
1
Farris, Paul W.
1
Ford, John B.
1
Forehand, Mark R.
1
Frennea, Carly
1
Ghosh, Avijit
1
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American Association of Advertising Agencies
1
Arbeitskreis Werbefernsehen der Deutschen Wirtschaft
1
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Journal of advertising research
8
American journal of agricultural economics
3
International journal of advertising : the quarterly review of marketing communications
3
Academy of Management journal : AMJ
2
European journal of marketing : EJM
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of economics & management strategy : JEMS
2
Journal of historical research in marketing
2
The history of advertising
2
American journal of business : applying research to practice ; AJB
1
Applied economics
1
Business history review
1
Gender in management : an international journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
JMM : the international journal on media management
1
Journal of advertising
1
Journal of business venturing
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of current issues and research in advertising : JCIRA
1
Journal of economic behavior & organization : JEBO
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing communications
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Management international review : mir ; journal of international business
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Monthly labor review : MLR
1
Qualitative market research : an international journal
1
Review of industrial organization : RIO
1
Strategic organization
1
The Rand journal of economics
1
The journal of business : B
1
The journal of law & economics
1
The journal of media economics
1
The marketing review
1
The service industries journal
1
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ECONIS (ZBW)
57
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1
Ad agency leadership in the US, UK, and Australia : a mixed-method analysis of effective attributes and styles
Patwardhan, Padmini
;
Kerr, Gayle
;
Patwardhan, Hemant
; …
- In:
Journal of advertising
51
(
2022
)
2
,
pp. 223-239
Persistent link: https://www.econbiz.de/10013362272
Saved in:
2
Overcoming conflict between symmetric occupations : how "creatives" and "suits" use gender ordering in advertising
Koppman, Sharon
;
Bechky, Beth A.
;
Cohen, Andrew C.
- In:
Academy of Management journal : AMJ
65
(
2022
)
5
,
pp. 1623-1651
Persistent link: https://www.econbiz.de/10013472191
Saved in:
3
Value appropriation and firm shareholder value : role of advertising and receivables management
Frennea, Carly
;
Han, Kyuhong
;
Mittal, Vikas
- In:
Journal of marketing research
56
(
2019
)
2
,
pp. 291-309
Persistent link: https://www.econbiz.de/10012177343
Saved in:
4
Rethinking the profession formerly known as advertising : how data science is disrupting the work of agencies
Deighton, John
- In:
Journal of advertising research
57
(
2017
)
4
,
pp. 357-361
Persistent link: https://www.econbiz.de/10011884923
Saved in:
5
The modern advertising agency selection contest : a case for stipends to new participants
Horsky, Dan
;
Horsky, Sharon
;
Zeithammer, Robert
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 773-789
Persistent link: https://www.econbiz.de/10011600619
Saved in:
6
Why marketers should be more transparent with the ad agencies they hire : media planners say their relationships with clients suffer from gaps in marketers' information
Heo, Jun
;
Sutherland, John C.
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 380-389
Persistent link: https://www.econbiz.de/10011429022
Saved in:
7
Executive departures without client losses : the role of multiplex ties in exchange partner retention
Rogan, Michelle
- In:
Academy of Management journal : AMJ
57
(
2014
)
2
,
pp. 563-584
Persistent link: https://www.econbiz.de/10010359921
Saved in:
8
How corporate culture drive advertising and promotion budgets : best practices combine heuristics and algorithmic tools
West, Douglas C.
;
Ford, John B.
;
Farris, Paul W.
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10010383787
Saved in:
9
How concentrated is the US advertising and marketing services industry? : myth versus reality
Silk, Alvin J.
;
King, Charles
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 166-193
Persistent link: https://www.econbiz.de/10009770248
Saved in:
10
The fire starter and the brand steward : an examination of successful leadership traits for the advertising-agency creative director
Mallia, Karen L.
;
Windels, Kasey
;
Broyles, Sheri J.
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 339-353
Persistent link: https://www.econbiz.de/10010199582
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