Rethinking the profession formerly known as advertising : how data science is disrupting the work of agencies
Year of publication: |
December 2017
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Authors: | Deighton, John |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 57.2017, 4, p. 357-361
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Subject: | Werbewirtschaft | Advertising industry | Digitalisierung | Digitization | USA | United States |
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