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subject:"United States"
~subject:"Advertising"
~subject:"Beziehungsmarketing"
~subject:"Salespeople"
~subject:"Theorie"
~subject:"Werbung"
~type_genre:"Book section"
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150
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28
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28
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Aktuelle Managementstrategien zur Erweiterung der Erlösbasis von Krankenhäusern : mit innovativen Versorgungsansätzen zur Erlösoptimierung
1
Beiträge zur Dienstleistungsmarketing-Forschung : aktuelle Forschungsfragen und Forschungsergebnisse ; [14. Workshop Dienstleistungsmarketing 2010]
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Brand the Future : systematische Markenentwicklung im B2B
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Consumer behavior analysis : (a) rational approach to consumer choice
1
Country of origin : a law and economics approach to the concept of Made in Australia
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Cutting edge international research
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Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
1
Empirical studies on economics of innovation, public economics and management : proceedings of the 18th Eurasia business and economics society conference
1
Handbook of marketing decision models
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Handbuch Vertriebs-Exzellenz im Asset Management : institutionelle Anleger gewinnen und binden
1
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Harvard business review on retailing and merchandising
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
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1
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
1
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Marketing management : a cultural perspective
1
Marketing through minefields
1
Marketing-mix strategies - product strategy and promotion strategy
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Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
Operations research proceedings 2005 : selected papers of the Annual International Conference of the German Operations Research Society (GOR), Bremen, September 7 - 9, 2005
1
Operations research proceedings 2007 : selected papers of the Annual International Conference of the German Operations Research Society (GOR) ; Saarbrücken, September 5 - 7, 2007
1
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
1
Praxishandbuch Change-Management : Einsatzfelder, Grenzen und Chancen
1
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
1
ROI in action casebook
1
Retailing in the 21st century : current and future trends
1
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1
Sustaining well-being
1
The Oxford handbook of managerial economics
1
The Oxford handbook of strategic sales and sales management
1
Unternehmen im Agrarbereich vor neuen Herausforderungen : 45. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e. V. vom 05. bis 07. Oktober 2005 in Göttingen
1
Weinmarketing : Kundenwünsche erforschen, Zielgruppen identifizieren, innovative Produkte entwickeln
1
Wertschöpfungsnetzwerke : Festschrift für Bernd Kaluza
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ECONIS (ZBW)
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Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491525
Saved in:
2
Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491561
Saved in:
3
Optimizing promotions for multiple items in supermarkets
Cohen, Maxime C.
;
Perakis, Georgia
- In:
Channel strategies and marketing mix in a connected world
,
(pp. 71-97)
.
2020
Persistent link: https://www.econbiz.de/10012146857
Saved in:
4
Do you like to be an aspirational referee to promote a product : act like a celebrity in emerging market
Shareef, Mahmud Akhter
;
Kumar, Vinod
;
Kumar, Uma
; …
- In:
Emerging markets from a multidisciplinary perspective : …
,
(pp. 315-328)
.
2018
Persistent link: https://www.econbiz.de/10011825178
Saved in:
5
Merchandising, Sponsoring, Werbung und Co
Kaestner, Rolf
- In:
Aktuelle Managementstrategien zur Erweiterung der …
,
(pp. 251-274)
.
2018
Persistent link: https://www.econbiz.de/10011774681
Saved in:
6
Mitarbeiterpotenzial nach Maß
Gey, Thomas
;
Klug, Matthias
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 191-200)
.
2017
Persistent link: https://www.econbiz.de/10011565762
Saved in:
7
Are you really influencing your customers? : a black-friday analysis
Delcea, Camelia
;
Ioanas, Elsabeta
;
Paun, Ramona
- In:
Empirical studies on economics of innovation, public …
,
(pp. 225-240)
.
2017
Persistent link: https://www.econbiz.de/10011655121
Saved in:
8
Modeling brand advertising with heterogeneous consumer response : channel implications
Karray, Salma
- In:
Mathematics in business management : [International …
,
(pp. 181-199)
.
2015
Persistent link: https://www.econbiz.de/10011488363
Saved in:
9
Understanding sample usage and sampling as a promotion tool : state of industry practice and current research
Dong, Xiaojing
;
Li, Michael
;
Xie, Ying
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 507-530)
.
2014
Persistent link: https://www.econbiz.de/10010353474
Saved in:
10
Product Distribution and Promotion: An Analytical Marketing Perspective
Ingene, Charles
;
Zhang, Xubing
- In:
The Oxford handbook of managerial economics
.
2013
Persistent link: https://www.econbiz.de/10012881407
Saved in:
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