Product Distribution and Promotion: An Analytical Marketing Perspective
Year of publication: |
2013
|
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Authors: | Ingene, Charles ; Zhang, Xubing |
Published in: |
The Oxford handbook of managerial economics. - Oxford [u.a.] : Oxford Univ. Press, ISBN 978-0-19-998409-1. - 2013
|
Subject: | Marketingmanagement | Marketing management | Marketing | Theorie | Theory | Verkaufsförderung | Sales promotion |
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